PR & Marketing
My NakedPRGirl blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features and interviews with those making waves in the industry plus my personal how-to guides and London tips and career advice.
Interview with Kinvara Balfour
If you have ever seen Kinvara Balfour on stage, you'll know that she is the epitome of elegance and poise. If you have been paying attention to what she is saying, you'll know that she is determined, knowledgable and at home in the spotlight. These enviable characteristics are far from surprising,...
Château de Versailles is Place of Wonder
Now, I’m not about to give you a history lesson, but I am about to share a very beautiful place. Château de Versailles is somewhere I’ve heard of – history books, guide books and the occasional magazine – but no one has quite managed to shake me and say, ‘God, the Palace at Versailles is tres...
Interview With Threepipe’s Jim Hawker
Think PR is all fluffy canapés and champagne? Think again my friends, because PR is a business. Jim Hawker is a serious PR guy with a witty sense of humour, for who else would have named their agency after Sherlock Holmes (think Conan Doyle rather than Benedict Cumberbatch)? Jim’s style is cool,...
NAKED EVENT – Panache Lingerie My Role Model Launch
The lingerie market is one that interests me, as I discussed in my post 'Who Sells You Your Pants' - I'm always intrigued by the marketing ploys we use when simply trying to flog the essentials. Often it can feel like we're overselling things, like seriously can the right brassier REALLY empower...
Review Edith Bowman’s Great British Music Festivals
“I’ve never had a time when I said I’m never coming back to a festival,” Edith Bowan. Edith Bowman is a believer in an egalitarian festival society. One which embraces a changing music industry and instills a belief that festivals should be a place that anyone and everyone can go to - pregnant...
NEWS FLASH – David Beckham Turns 40 & Joins Instagram
Ah David Beckham, how we LOVE YOU! Well I always loved you, but your public image has had a rocky ride as I revealed in David Beckham Exposed. Yet there is reason for celebration, the ex-footballer is celebrating his 40th birthday by joining social media platform Instagram. Happy days. He's...
Interview with Slowette and En Brogue’s Hannah Rochell
Hannah Rochell is a modern multi-tasker. As Fashion Features Editor at InStyle magazine, she's committed to delivering inspirational yet practical advice to 30 something women who are looking for catwalk style for real life. As if that wasn't challenging enough, Hannah has added another...
NAKED REVIEW – Business of Beauty – Charlotte Tilbury
"There's nothing low key about my life darling." This is one of the first quotes I note down from Charlotte Tilbury as she talks in conversation with Kinvara Balfour at the Apple Store on Regent Street. It seems to combine the makeup artist turned business woman's acute self awareness and...
NAKED REVIEW – Dior and I Movie – Sublime
If you are in fashion, see Dior and I. If you are thinking about going into fashion, see Dior and I. If you appreciate art, hard work and a touch of drama, see Dior and I. This is a no holds barred, access all areas documentary focusing on the newly appointed Creative Director of Dior, Raf Simons,...
NAKED REVIEW – Barter Books Alnwick – Business Masterclass
We talk A LOT these days about retail, and how the high street is declining and businesses are having to adapt to stay relevant to their customer in the increasing convenience of online shopping. So it is somewhat heartening to find a business which is thriving in an industry which you might...
NAKED EVENT – Alexander McQueen Savage Beauty Review
Alexander McQueen was a creative genius and joined together beauty, art, sculpture, history and culture all into one beautiful vision of fashion. His clothes were crafted, almost sculpted and he could see beauty in the ordinary or as he said himself, "I think there is beauty in everything. What...
7 Inspiring Career Lessons from Fashion Foie Gras
If you're looking for your next career step in fashion or are just starting out on your journey, then you can certainly take some well seasoned advice from the self confessed 'grandmother of blogging' Emily Johnston Fashion Foie Gras (she started blogging in her 30s and is ONLY actually 35 in real...
Interview Vogue’s Lauren Milligan
You need a cool head to work in digital, but you need nerves of steel if you're heading up the world's leading fashion website. Lauren Milligan is in the driving seat of Vogue Online as their News Editor, quite literally breaking fashion news every, single, day. She's a well respected industry...
Spring Clean Your Wardrobe – Update Your Brand Image
I recently had a spring clean of my wardrobe. Not the wussy kind I normally have where I get everything out, imagine some emotional attachment/marvel that it is not completely knackered/think of the next hypothetical time I will wear it. Oh no, this was EPIC. Turned out, not that I’d like to...
Interview – 10 Lessons from GQ’s Dylan Jones
I wasn't sure what to expect of Dylan Jones. But to be blunt (as he can be) it was a joy, especially if you enjoy a little dry humour as I do. I wrote about GQ not long ago after the GQ Awards were photo bombed by Kim Kardashian. Yet men are continuing to go from strength to strength as Jones...
Interview with Disneyrollergirl Navaz Batliwalla
I, like many people I suspect, first knew of Navaz Batliwalla through her fashion blog Disneyrollergirl. Her achingly cool blog is something of a juxtaposition – a name which could suggest you might be served up a Mickey Mouse fashion blogger on roller skates but in contrast you will find a level...
Love Makes The (Marketing) World Go Round
Cashing in on love seems cynical no? Taking advantage and marketing love, the purist of emotions which (in theory) shouldn't be commercialised. But alas as the marketing cycle goes on, the second the Christmas cards have been heaved off the shelves, up shoot Valentine's Day cards. Pink and red,...
Fake It Till You Make It – How Important Is Image?
Image is a complicated thing. On the one hand – it is revered higher than anything else. But sometimes we loathe our addiction to it. Why does it matter what someone is wearing if they’re doing a good job as we asked last summer with the ‘Downing Street Catwalk’? Or is it simply image is integral...
NEWS FLASH – Lucky Bloggers on the Cusp of Celebrity
I've been thinking about this for a while. Ever since I wrote about celebrity's who were taking to blogging as the latest and greatest thing, I knew it wouldn't be long before bloggers reached the heady heights of celebrity status. So this week when it was announced that Conde Nast's US magazine...
Why Zoella’s Girl Online Backlash Shows Our Own Naivety
I love reading Popbitch. The weekly fix of celeb related gossip is enough to keep me sane. Last week it contained a little snippet about Vlogging sensation Zoella. The rising star had climbed further than the majority of her blogging peers to publish a book (I mean not exactly the first, there's...
NAKED TRUTH – Black Friday – Discount Savvy or Marketing Dream?
Last night outside Oxford Circus tube a man was holding a sign which said if we ask for penance then Jesus will save us. I couldn't help thinking he was probably the most sane person around. It was Black Friday after all, surely nothing can save us now?There were shoppers everywhere, the...
NAKED FEATURE – Reality TV – I’ve Got the X Factor Get Me Out Of Here
Ok so every year The Great British Bake Off, The Apprentice, X Factor, Strictly Come Dancing and I'm A Celebrity Get Me Out Of Here get set for their next series. The reality franchise is now big business, from humble low budget beginnings of Big Brother and Pop Idol to the huge productions and...
10 signs you work in Social Media & are a Superhero
If you work in social media, you’ll know what I’m talking about. Especially if you’ve been using social media for a little while and have a nagging feeling you’ve taken the wrong turn but aren't quite sure what that is. Whether you work for an agency, a brand, journalist, stylist, fashion house,...
Review – 10 Business Tips from Mary Katrantzou
Mary Katrantzou is fashion dynamite, the Greek born designer has taken the world by storm with her daring prints and sculpting feminine forms. I was lucky enough to join the audience at The Industry's latest talk at Conde Nast College last night when she was in conversation with fashion journalist...
5 Lessons on Customer Engagement Online
The Ecommerce Futures Conference - Online Lifestyle Retail in September 2014 was held in Haymarket Hotel which I always love mainly due to it's close proximity to the fabulous St James Park but also due to it's more intimate feel, perfect for a smaller conference. Here's 5 things I took away from...
News Flash – Social Media The New Fashion Trend
Social media is fast becoming THE biggest new trend in fashion for AW14. It started with journalists and bloggers sharing their FROW catwalk experiences from their mobiles at Fashion Week and gathered pace when Instagram was named the most influential form of social media by Bell Pottinger Wired...
NAKED TRUTH – Where Have All The Men Gone?
Last week, the GQ Men of the Year Awards took place in a glittering ceremony in London where 20 men and one woman received awards. Really TWENTY men? Are you sure? Wasn’t it just a Kim Kardashian West show? We also had the unnerving news that 101 celebrities (not Dalmatians) had their phones...
Rise of The Blogging Celebrity
Well it's all a load of goop isn't it? All these celebrities setting up blogs called Goop (Gwyneth Paltrow), Preserve (Blake Lively), Jam (No one yet, but they will, you just watch!) or whatever else. Just sweeping into an industry they know nothing about and stealing all the traffic with their...
How to Write a PR & Marketing CV
Ok, so you're hoping to land here and copy and paste a CV right? Sadly, it is not as easy as that, but thankfully there is plenty of advice out there on how to write a CV. So here are my top tips to help you when writing your Curriculum Vitae for job in PR & Marketing. Tip 1) Everyone is...
EXPOSED – Justin Bieber
This week I've been thinking about Controversial Men in History, but now I'm consider those modern bad boys who are hitting the headlines. Starting off with singer extraordinaire Justin Bieber. USP - Loyal Fanbase | Carefree Attitude | Believer | Child-star | Living the Dream '“I'm telling you,...
The Personal Branding of Kate Moss
After looking at some of the most Controversial Women in History, it's time to confront our modern day game-changers. This week I give you, Kate Moss. Rock Chick | Contradiction | Resilient | Super Model Famous Quotes: 'Nothing tastes as good as skinny feels' Kate Moss, interview with WWD, 2009...
Lady Gaga’s Personal Brand
The History of Controversial Women is always compelling from Eve in the Garden of Eden to Queen Cleopatra of Egypt. This week I've added Lady Gaga to my roster of controversial modern celebrity bad girls so let's explore her USP's and the brand she has created. Bad Girl USP - Gender Exploration...
Terry Mansfield – The Media of the Future
The future is looking like something from The Matrix movie mixed with a touch of Back to the Future right now. Google Glass is on the horizon and mobile marketing is gathering pace, so what does this mean for our media platforms? Print is declining and transforming rather than dying, Daily Mail...
Luxury Sportswear On The Rise – Net-A-Sporter Wins Gold
Net-A-Sporter launched earlier this month to add a sportswear arm to their luxury ecommerce proposition. Clever right? I know from working in the Belgravia and Chelsea area that women have changed the way they work out. They're no longer hiding in baggy, ugly workout gear teamed with trainers in...
Personal Branding – Life is a Catwalk for Politicians
The cabinet reshuffle has never been so exciting. Frankly, because it has never looked so attractive. The coverage of Esther McVey and the host of female politicians who received cabinet positions has been much discussed this week. Politics is not exactly a sexy subject, but yet it is a very...
How Twitter Won The World Cup 2014
The real winner of the #WorldCup2014 has been Twitter, and it isn't even over yet. Last night in the semi-final, Germany's (#GER) cataclysmic game against host nation Brazil (#BRA) which ended in an unprecedented 7-1 score line caused a record number of global tweets - 35.6 million to be exact...
What’s Good About The Always Like A Girl Campaign
What does it look like to run like a girl? At first this video by Always had all the makings of a campaign that would be an over cheesy offering but in truth it has turned out to be an internet sensation, it has gone viral with over 13 million views on YouTube and the hashtag #LikeAGirl sparking...
Feature ASOS – A Phoenix From The Ashes?
Just as I had landed in Croatia this week, I got a text from a friend utterly alarmed that the ASOS website was down. At 5.56am she sent me this picture captions 'wowsers'. And wowsers indeed, because in this day and age it had to be quite the emergency to think about pulling the plug on your...
Job Advice – How To Get A Job In PR
How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: A) Eddie from Ab Fab - 'Everybody's there, everybody! Big names you know. Chanel, Dior, Lagerfeld, Givenchy, Gaultier, darling. Names, names,...
The Rise, Fall & Rise of David Beckham
David Beckham is a 21st century god. He embodies the modern man; he's sporty, handsome, and a family man who's ability to be down to earth but still inspire, lead and teach has led to an OBE and is loved by women and men alike (women want to be with him and men...probably want to be with him too)....
PR Tips – How To Be A Brand
If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules, the most important thing is to be yourself and the rest will follow - even though image is important,...
Are You Ready To Be A Brand?
Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality TV to the growth of social media, fame and notoriety are closer than ever before. Ten years ago, PR...
Content is King
I’ve been watching with interest the number of journalists flitting over to the world of retail. At first I presumed that perhaps the demise of print media was fueling the change. It doesn’t take a genius to spot that news, which was once perfect fodder for the daily, weekly and monthly magazines,...
Tweeting the death of Peaches Geldof
Peaches Geldof's death is extremely sad. Bob Gelfof's words are so poignant and non-celebrity, it is uncomfortable reading, which feels as if you are encroaching on his grief. "Writing 'was' destroys me afresh. What a beautiful child. How is that possible? How is that bearable?" he writes. But...
Welcome to NakedPRGirl
Welcome to NakedPRGirl NakedPRGirl is all about being naked. Not in the traditional sense, so apologies if you clicked on this page expecting to find a buxom blonde with nothing but a glass of champagne and a clipboard to hide her modesty. I'm Claire Etchell and I started NakedPRGirl to explore...
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