by Claire Etchell | 30th May 2023 | Blog, London, Naked Style
I blame Sex and The City for my tulle skirt obsession – I would like a whole wardrobe of them! A grown up tutu looked so iconic on Carrie Bradshaw in those opening credits of the very fabulous TV series. And even in the follow up movies and the ‘And Just...
by Claire Etchell | 22nd May 2019 | London, Naked Events
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 – 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan...
by Claire Etchell | 2nd May 2019 | London, Recent Work
I’ve been working with The Nth Degree Club and their founder Robert Walton MBE since summer 2018 and I was delighted in February this year when they asked me to handle their PR & Marketing activities for their Restaurant Association Gala Dinner. The event is an...
by Claire Etchell | 28th January 2019 | London, Naked Feature, Seasonal
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business opportunity with more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 according to GlobalData (an average of...
by Claire Etchell | 8th December 2018 | London, Naked Feature, Seasonal
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 25th October 2018 | London, Naked Events, Naked Feature
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in...
by Claire Etchell | 17th October 2018 | London, Naked Events, Naked Feature, Seasonal
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled,...
by Claire Etchell | 25th September 2018 | Getting Naked With, London
In 2015 Time Out London launched their Tastemaker community which aimed to add 200 London reviewers to their books and luckily I was one of them – you can read my original blog post from when I joined here. It has been such a success that it is now rolling out...
by Claire Etchell | 25th June 2018 | London, Naked Events, Naked Feature
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | London, Naked Feature, Naked Review
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it – is this the...
by Claire Etchell | 22nd May 2018 | London, Naked Feature, Naked Review
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 11th May 2018 | London, Naked Feature, Naked Review
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we...
by Claire Etchell | 4th April 2018 | London, Naked Feature
Five years ago, I went to a conference that looked at the rise of online and confidently predicted that shops would essentially become ‘showrooms’ in the future. It made me think that we would be throwing out all the merchandise and creating art galleries...
by Claire Etchell | 27th October 2017 | London, Naked Events, Naked Feature, Seasonal
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 22nd August 2017 | London, Naked Feature
Kensington Palace When I first moved to London, I couldn’t quite work out where Kensington Palace Gardens ended and Hyde Park started. Google informs me they are separated by water which starting at the Italian Gardens through The Long Water and opening up into...
by Claire Etchell | 20th August 2017 | London, Recent Work
Zakti Activewear is a relatively new kid on the fitness block which only launched in 2015 with womenswear. Since that, they’ve added menswear and kidswear plus linked up with former Pussycat Doll Kimberly Wyatt to launch a dance inspired collection which debuted...
by Claire Etchell | 17th August 2017 | London, Recent Work
In 2012, we held a focus group at Donna Ida HQ where we found out that customers really wanted to see how real women styled our clothes. We loved the idea and started to snap fans of the brand using our in-house team. What started off as an experiment flourished into...
by Claire Etchell | 4th June 2017 | London, Naked Review
Kew Gardens has such a special place in my heart – I mean flowers and gardens – what is not to love? It is in Richmond and has it’s own picturesque train station with a delightful looking pub right next to it. Kew Gardens itself, or Royal Botanic...
by Claire Etchell | 28th October 2016 | London, Naked Review
The thing is…I’m not a film expert which, when you’re in a cinema full of movie fans at the BIFA Central Picturehouse watching Michael Sheen being interviewed for Time Out London can be a bit of a daunting realisation. BUT I have seen five Michael Sheen films, oh yes....
by Claire Etchell | 18th September 2016 | London, Naked Review
Sometimes in London, it feels like you know ALL KINDS of things you really don’t need to. Like when a new hotdog joint is opening, how Pret Sandwiches are ranked from 1 to 50, or how big the waiting list is at a swanky restaurant you’re never likely to...
