PR & Marketing


Here are the external resources I highly recommend you look at if you are embarking on a career in PR and Marketing, starting a business or just looking to expand your mind.

NakedPR Girl, Claire Etchell - Resources



The New Rules of Marketing & PR by David Meerman Scott
This reads like a modern marketing bible. It is particularly good for those who are new to digital and need to understand the basics. Now in it’s 6th Edition, so as up to date as it can be. Read my review.

Start With Why by Simon Sinek
Before you embark on your business, take time out to consider your motivation first with this book by Simon Sinek. Make sure you take notes as you read and you’ll come up with a surprising new approach to life which is essential for entrepreneurs. Read my review.

Start With Why by Simon Sinek

Black Box Thinking: The Surprising Truth About Success by Matthew Syed
This book will teach you how to deal with failure and become an effective ‘Black Box Thinker’ – unpicking, unpacking, analysis and moving on. Read my review here.

The Tipping Point by Malcolm Gladwell
Malcolm Gladwell’s book The Tipping Point analyses the turning points in society when change becomes inevitable or a product hits the mainstream. Looking at the life-cycles of business and products coming to market and reaching their tipping point to become household names is intoxicating. Read my review here.

The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness by Prof Steve Peters
The Chimp Paradox will change the way you think and feel about behaviour. It skillfully unravels your chimp brain, human brain, your computer and even those pesky gremlins. Take a look at my review here.

Think Small: The Surprisingly Simple Ways to Reach Big Goals by Owain Service & Rory Gallagher
This book will show you how and provides a simple seven step framework to reach your goals. By focusing on the small tasks, simple details and specific steps needed – the end game is within your grasp. Read my review here.

Bounce: How Champions are Made by Matthew Syed
The second book on the list by Matthew Syed, this book delves into the hidden secrets of success by exploring The Talent Myth, Paradoxes of the Mind and Deep Reflections. Read my review here.

Black Box Thinking: The Surprising Truth About Success by Matthew Syed


Unlocking Us – Brené Brown
If I could, like, bathe in Brené Brown’s words, I would do. I absolutely love her, her work, her ethos, so this hot new podcast is on the top of my list at the minute. Her TedTalk on shame and vulnerability has been watched about a zillion times, and this is more of the same cracking content. The first ever episode is on FFTs (effing First Times) and it is all SO relevant right now. It also features fantastic people including Tarana Burke who founded the #MeToo movement. Listen to Unlocking Us by Brené Brown here.

Dessert Island Discs
This is a resource for your soul! What could be more inspiring than listening to how clever, powerful and successful people conquered their goals. My favourite, by far, is Tom Hanks who is clearly the nicest guy in the world and is reduced to tears recounting his journey. Other stand out chats include George Michael, Kylie Minogue, Ed Sheeran and Davina McCall.

Hey It’s OK – Jo Elvin
Founded by ex Glamour editor and current YOU magazine editor Jo Elvin alongside journalist James Williams, ‘Is it just me?’ is designed to take a witty look at the every day with a side of celebrity. For marketing peeps, you’ll enjoy hearing the movers and shakers in the industry talking about day to day issues including paper diaries, the perils of Instagram stories and impatience. My favourites Piers Morgan, Lorraine Kelly, Melissa Hensley and Tanya Burr.

Jim Kwik – Kwik Learning
Jim Kwik is kwik by name and quick by nature. His brain training and memory techniques have made him a worldwide superstar and you can get a shimmer of his stardust by listening to his podcast. Short and punchy, the podcasts kick off with snippets from films like The Matrix and Limitless before delivering new techniques to take into your everyday life. If nothing else, you’ll improve your reading speed, which is really handy for all those unread books in your office. Read my interview with Jim Kwik.

The High Low – Pandora Sykes & Dolly Alderton
The High Low delves into the here and now with their pop-culture and news podcast by journalist and writes Dolly Alderton & Pandora Sykes. They relish the controversial and discuss it with vigour plus they welcome guests including Tina Brown and Margot Robbie. Read my interview with Pandora Sykes
Check out The High/Low

NakedPR Girl, Claire Etchell - Resources
YouTube Channels

Matthew Hussey
Matthew Hussey is a British born relationship coach who has made a name for himself in the US. In a world which is increasingly digital, he asserts the values of face to face contact, all day every day. This guy can make you realise how crucial confidence is in life, how to hold your value and how looking good and feeling good mean you will always get the best out of life. Read my guide on How to Network Matthew Hussey Style.

TED Talks
TED Talks are world-famous for their mind mangling videos from the very best speakers and intellectuals across the globe. Kicking off in 1984 as an annual conference, it is now a global brand. Recommendations include Simon Sinek on How great leaders inspire action and Brene Brown on The power of vulnerability. Start here.

Dior & I goes behind the scenes at Dior as Raf Simons prepares for his first haute couture show.

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