Welcome to NakedPRGirl, the home of honest, simple and effective modern marketing.
Hello, I’m Claire Etchell. I’ve been working in fashion and lifestyle marketing for 20 years. I specialised in traditional Public Relations for 15 years of that time, working with the media to land double page spreads in national magazines.
In the last 5 years, I made the conscious move into digital content. Storytelling is still at the heart of what I do but the methods are modern. I utilise video content and specialise in Instagram strategy.
I’ve developed ways to work which can be replicated to support any business. Using my proven methods, I can work with you as your coach to set a strategy which you can follow. I’ll check in with you to keep you on the right track, and you can use all my tools to increase confidence and make more money.
I’m proud to say that many of my clients have been with me for over a decade, working together to achieve the recognition and awareness they deserve as their business grows.
I’d love to chat to you about where you’ve come from and where you’re going, then come up with a killer plan to help get you there. Let’s talk!
This is my story
So I know exactly what it feels like to be successful and ambitious, but stay in the safety of the shadows.
The thing is, what I really wanted to do is help people become the best versions of themselves; to break through their barriers and enjoy the limelight. But of course to coach others on how to do that, first you have to do it yourself!
So I got brave, and kept being brave every day. With every pitch, every blog post, every newsletter, every Instagram post and every video, I have given my confidence issues a good kicking.
I AM brilliant at seeing the good in every person and the opportunity in every brand. I’ll help you find your ‘why’, then celebrate it and enjoy exceptional results. We’ll find your wave, and ride it together.
And here’s something else that’s really important. I’ll be honest with you. I’ll tell you when to slow down, when to speed up, when to STOP looking at your competitors and focus on yourself. When to take a leap, when to be cautious, and how to build up to being the Very Important Person you are destined to become.
No lies, no BS, no shortcuts. Shall we do this? Let’s go!
Brands I’ve worked with
Before I was a consultant, I held positions in-house at Donna Ida, global nursery brand Mamas & Papas and shoe retailer Moda in Pelle.
“Claire brought the knowledge and expertise to streamline our marketing, translate our luxury brand to a digital platform and embrace digital.”
“Claire is the dream PR in that she gets to know your product and your demographic and offers opportunities that are relevant to them. A real professional.”
“I have worked closely with Claire for ten years now on the overall business vision and bounce a lot of ideas off her which is key for me as a business owner. Claire’s extensive experience across most aspects of the company has always made her much more than just a PR & Marketing Consultant.”
“Claire’s approach is pragmatic, creative and strategic which always ensures maximum return on investment.”
My specialist subjects
Connect with me
PR & MARKETING CONSULTANT