Category Archives: BLOG

Interview with Marketing Speaker & Author David Meerman Scott

Interview with David Meerman Scott I was introduced to author and speaker David Meerman Scott a few years ago via his best-selling book The New Rules of Marketing & PR which I reviewed right HERE. David immediately commented on my blog post and replied to me on Twitter, meaning that he 100% practices what he…
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EXCLUSIVE – Lorna Luxe x In The Style Interview

EXCLUSIVE - Lorna Luxe x In The Style Interview Hold onto your Dior Saddle Bags, stop what you're doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The Style promises to be a momentous day in the fash calendar…
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How to Market Valentine’s Day

How to Market Valentine’s Day Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business opportunity with more than 22 million Brits - like practically all of us - spending an estimated £1 billion in 2018 according to GlobalData (an average of £28.45 per person) on…
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Getting Naked With Interview with Bonnie Rakhit The Style Traveller

Getting Naked With Interview with Bonnie Rakhit The Style Traveller The face that launched a thousand trips; Bonnie Rakhit is THE Style Traveller. Bonnie is a London-based former fashion editor who has worked for titles including Sunday Times Style and Grazia. Our paths crossed when Bonnie was fashion editor at British ELLE, back when blogging…
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How to Market Christmas

How to Market Christmas Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives, you will be lucky if…
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How to Market Black Friday

How to Market Black Friday Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles over rock bottom prices for limited edition…
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100 Years – First World War Centenary Events

100 Years - First World War Centenary Events It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my…
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Getting Naked With Interview with Visit Parliament’s Ian Lacey

Getting Naked With Interview with Visit Parliament’s Ian Lacey I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by walking along the top of the barrier onto…
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How to Market Halloween – Retail, Digital and Social Media Tips

How to Market Halloween - Retail, Digital and Social Media Tips Double, double toil and trouble;. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled, if-you-like-it-then-you-shoulda-put-a-pumpkin-on-it, plastic fantastic, gore inducing, celebrity-backed,…
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