Category Archives: BLOG

How to Market Christmas

How to Market Christmas Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives, you will be lucky if…
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How to Market Black Friday

How to Market Black Friday Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles over rock bottom prices for limited edition…
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100 Years – First World War Centenary Events

100 Years - First World War Centenary Events It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my…
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Getting Naked With Interview with Visit Parliament’s Ian Lacey

Getting Naked With Interview with Visit Parliament’s Ian Lacey I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by walking along the top of the barrier onto…
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How to Market Halloween – Retail, Digital and Social Media Tips

How to Market Halloween - Retail, Digital and Social Media Tips Double, double toil and trouble;. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled, if-you-like-it-then-you-shoulda-put-a-pumpkin-on-it, plastic fantastic, gore inducing, celebrity-backed,…
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Games People Play: The Psychology of Human Relationships

Games People Play: The Psychology of Human Relationships AUTHOR/S: Eric Berne PUBLISHED: December 1964 by Penguin Books and reissued in 2010 REVIEW: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the…
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GETTING NAKED WITH INTERVIEWS TIME OUT LONDON TASTEMAKERS

GETTING NAKED WITH TIME OUT LONDON TASTEMAKERS In 2015 Time Out London launched their Tastemaker community which aimed to add 200 London reviewers to their books and luckily I was one of them - you can read my original blog post from when I joined here. It has been such a success that it is…
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Getting Naked With Interview Paula Fry aka CityFashGal

Getting Naked With Paula Fry aka CityFashGal I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a DONNA IDA shopping event in the veryyyyy plush offices of the financial company she works for. CityFashGirl does exactly what…
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Black Box Thinking: The Surprising Truth About Success by Matthew Syed

Black Box Thinking: The Surprising Truth About Success AUTHOR: Matthew Syed PUBLISHED: Great Britain 2015 by John Murray Publishers REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any…
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NAKED REVIEW – Thinking Small by Owain Service & Rory Gallagher

Thinking Small - The Surprisingly Simple Ways to Reach Big Goals AUTHOR/S: Owain Service & Rory Gallagher PUBLISHED: Great Britain 2017 by Michael O Mara Books Ltd REVIEW: How can thinking small help you reach much bigger goals and ambitions? This book will show you how and provides a simple framework to do just that.…
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