Interview with Hannah Eichler

Interview with Hannah Eichler

I’ve known and worked with wonderful Hannah Eichler throughout my career as she moved from publication to publication as a journalist and I shifted from brand to brand in Public Releations. Hannah is the now the acting Deputy Editor at the MailOnline’s Fashion Finder...
Getting Naked With Interview Chloe Beeney

Getting Naked With Interview Chloe Beeney

Chloe Beeney is irreverent; she’s bold, memorable and loaded with fashion knowledge. When I first met her she was a force to be reckoned with, wearing a shiny black trench coat and Christian Louboutin boots with her hair pulled back into a tight ponytail. In a world...
How to Write a PR & Marketing CV

How to Write a PR & Marketing CV

Ok, so you’re hoping to land here and copy and paste a CV right? Sadly, it is not as easy as that, but thankfully there is plenty of advice out there on how to write a CV. So here are my top tips to help you when writing your Curriculum Vitae for  job in PR...
EXPOSED – Justin Bieber

EXPOSED – Justin Bieber

This week I’ve been thinking about Controversial Men in History, but now I’m consider those modern bad boys who are hitting the headlines. Starting off with singer extraordinaire Justin Bieber. USP – Loyal Fanbase | Carefree Attitude | Believer |...
EXPOSED – Justin Bieber

The Personal Branding of Kate Moss

After looking at some of the most Controversial Women in History, it’s time to confront our modern day game-changers. This week I give you, Kate Moss. Rock Chick | Contradiction | Resilient | Super Model  Famous Quotes: ‘Nothing tastes as good as skinny...
Lady Gaga’s Personal Brand

Lady Gaga’s Personal Brand

The History of Controversial Women is always compelling from Eve in the Garden of Eden to Queen Cleopatra of Egypt. This week I’ve added Lady Gaga to my roster of controversial modern celebrity bad girls so let’s explore her USP’s and the brand she...
How Twitter Won The World Cup 2014

How Twitter Won The World Cup 2014

The real winner of the #WorldCup2014 has been Twitter, and it isn’t even over yet. Last night in the semi-final, Germany’s (#GER) cataclysmic game against host nation Brazil (#BRA) which ended in an unprecedented 7-1 score line caused a record number of...
EXPOSED – Justin Bieber

The Rise, Fall & Rise of David Beckham

David Beckham is a 21st century god. He embodies the modern man; he’s sporty, handsome, and a family man who’s ability to be down to earth but still inspire, lead and teach has led to an OBE and is loved by women and men alike (women want to be with him...
How to Write a PR & Marketing CV

Are You Ready To Be A Brand?

Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality TV to the growth of social media, fame and notoriety are closer than...
Content is King

Content is King

I’ve been watching with interest the number of journalists flitting over to the world of retail. At first I presumed that perhaps the demise of print media was fueling the change. It doesn’t take a genius to spot that news, which was once perfect fodder for the daily,...