When to post on social media over Christmas

by | Nov 1, 2023 | Blog, Naked Feature

My Christmas tips for social media. Christmas is the golden quarter so shoppers are looking for gifts ideas, festive fashion tips and lifestyle inspiration. Christmas is just around the corner, and for marketers and social media enthusiasts, it’s the most wonderful time of the year. The holiday season brings a flurry of activity, with shoppers on the hunt for gift ideas, festive fashion inspiration, and lifestyle tips to make their celebrations special. If you’re eager to make the most of this golden quarter on social media, you’re in the right place. In this blog post, we’ll share a treasure trove of Christmas tips for social media, from when to post and what to share to keep your audience engaged throughout the holiday season. So, grab your digital sleigh and let’s dive into the world of Christmas content that sparkles and shines. I know everyone is different, and what works for me, might not work for you…but if it helps get your content out there, let’s do it!

Claire Bond Street 121 Copy

When should I post on social media for Christmas?

Post as early as possible for Christmas. I suggest to wait until after Halloween on 1 November to start posting on social media about Christmas. However you can tease products before as people do like to shop early. If you’re selling advent calendars for example, as soon as that product is ready to market, get it out there (even if it is August). Because people are only likely to buy one, better make sure it is yours. 

How will people find my Christmas products?

As soon as you have your Christmas products you can add them to a special page on your website. This will give you a special url to link back to so it is easy for shoppers to find.

How often should I share Christmas posts on social media?

Christmas content comes to a hard stop on New Years Day. So if you have incredible content, get sharing as soon as possible so it is visible to your customers. Even post multiple times a day (I would say two or three is fine) if you need to. 

What happens to social media over Christmas?

I’ve found that I have less reach and engagement from 15 December, a Christmas lull if you will. That is probably because everyone is busy buying gifts, fitting in Christmas events and finishing work in a mad panic so they can take time off. Or maybe they are just so stuffed full of Christmas Pudding, they can’t even scroll! Either way, I say front load that Christmas content and get eyes on it when it is fresh.

Christmas London Social Media Red Dress Copy

What should I post on Christmas Day?

If you’re a business you can schedule a nice post sending Christmas wishes on Christmas Day. Scheduling means everyone gets the day off from social! Most influencers seem to post on Christmas Eve that they are ‘signing off’ for Christmas. WeAreTwinset (click here for their post on Instagram) do this so well by posting festive wishes on Christmas Eve and coming back on 4 January. You do you, you may feel more inspired to post when you’re relaxing. And if you have a business selling physical products, you may have to post (or schedule) during this time.

Should I post on social media over Christmas or between Christmas and New Year?

Since everyone is so busy enjoying the festivities, there’s no need to post on social media over Christmas or between Christmas and New Year. There are exceptions, of course if YOU WANT TO, then go ahead! I always think posting early in the morning with festive, light and fun is a good way to do it. If you are a business and going into Sale on Boxing Day (for example), you will want to make sure you continue to post business related messages. If you are an influencer, you might want to share the top sales for affiliate commissions.

What should I post on social media for New Year’s Eve?

A reflective post always works well on New Year or try a Recap Video (there’s usually a template from Instagram to use or trending audio). There’s no hard and fast rule, you can be genuine, heartfelt, funny, poetic, you do you! I’ve found early morning or afternoon around 4pm work well. If it is later than that, people seem to be off enjoying the festivities.

What should I post on social media for New Year Day?

New Year is always a time for reflection and a fresh new slate so share what is in your heart. If you like to stick to business, a time for new goals and what people can expect from you in the next year.

What should I post on social media for Christmas?

  • Best of the year – Start an album on your phone right now called Best Of 2023 (do it, do it) of best photos and tips from each month. This way you’ll be ready for when the audio drops from Instagram for the end of year montage
  • Flashbacks from previous years for your Christmas posts (not much changes!). You can do this with Christmas bakes, outfits, places, it’s endless! Go through that camera roll today 
  • Top ten posts outfits from the year and re-share the round up for easy content. This is such easy and useful content, just imagine all your most popular outfit posts rounded up for an extra push.
  • Gift Guides – we’re all hunting for the perfect presents so if you have a great eye, help us out!
  • Lifestyle content – Christmas decorations, table settings, recipes. It is a great time of year to add a little diversity on your grid or stories.

Whatever you decide to do, make notes on what works for you and revisit next year. I have Christmas notes permanently in my phone and I add to it each year!

If you like Christmas content, read Christmas Marketing Tips and Ideas here.

Read next – the Most Instagrammable Places in London at Christmas.

Banner of Christmas in London images




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