Project: Fashercise Boxing Gloves
PROJECT DESCRIPTION: Fashercise is a new luxury retailer offering an edit of the best high-end activewear through their online boutique and showroom space in East London. In 2017, they experienced a spike in sales of boxing gloves, and after investigation we revealed that ‘boxing’ had become the number one search term on the website and had become the top activity, replacing ‘yoga’ for the first time. Fashercise have strong model images so we crafted a press release which revealed the sales boost to be 130% year on year.
EVALUATION: The story captured interest instantly featuring on HELLO, Glamour, Cosmopolitan, Tatler, YOU, Daily Mail, Women’s Health. It also appeared on US TV during a feature on boxing on Good Morning America. See more here - https://www.fashercise.com/press/