PROJECT: DONNA IDA HELLO SADIE LAUNCH
Project Description: Donna Ida’s project to launch the new Sadie the Boiler Suit led us to our biggest ever launch which we held at Rolls Royce on Berkley Square. The challenge was to make it a slick operation given that we would have at least 50 guests and each Boiler Suit required customisation with their names being painted on and patches ironed on the day. The event was a huge success and was supported by a strong image from the Donna Ida Look Book, plus two photographers on the day (one in a studio and one taking incidentals) and a photo booth ensuring branded snaps to take away. The social media mentions were grouped with the hashtag #HelloSadie and retouched images were sent out with press release post event.
Evaluation: At least 20 pieces of coverage already including Sunday Times Style with Pandora Sykes Wardrobe Mistress, Made in Chelsea’s Rosie Fortescue’s Blog, and more confirmed from Grazia, Glamour and Woman & Home.