SOCIAL MEDIA INTRODUCTION
Social Media Planning | Keyword & Hashtag Research | Social Media Analysis | Scheduling
When I started out, Social Media didn't exist, but now it quite literally is everywhere, on your phone ALL the time. For business, you really can’t ignore the impact of Facebook, Instagram, Twitter, LinkedIn, Google Plus, YouTube and you can utilise these channels to gain more traffic, more customers and more sales.
Finding the channels that work for you (and convert for you) is essential and creating content that is relevant is the key to engaging with your customers. Your Content and Social Media are more than just fun, fluffy bits, they also help your SEO as your blogs will include your keywords and links plus social shares can help your Google ranking.
Clients often like the peace of mind that comes with scheduling your social media. Creating content in advance to share on social media in line with your marketing strategy can lead to boosts in reach and interaction.
London Morgan - For World Book Day we interviewed the owner of a book shop which we collaborated with and took photos of the Morgan Plus 4 outside the store with books on the seat. The post was shared across all social media channels resulting in 1.7k likes on Instagram, 650 likes, 83 shares and 17 comments on Facebook and 23 retweets, 70 likes on Twitter.
DONNA IDA - Luxury retailers have seen significant increases in social media activity and sales by installing Instagram friendly shop fronts or floral walls. At DONNA IDA we installed a Spring window to the Belgravia store with florist Dickinson & Doris. I filmed the behind the scenes video using Time-lapse on my iPhone and their in-house photographer shot the finished results for a quick turnaround. The Instagram post has been the most popular to date with over 10,000 impressions, 700 likes and 150 comments.
How I work
Together we will assess what is working and plan a social media strategy and where to direct your energy. We'll put together a content plan to follow, think of fun low cost ideas for your blog and look at creating original content to engage your following. By using scheduling tools we can take all the stress out of social media and run it across multiple platforms.
Interested? Let's talk about it! Contact me here.