If you have a business, or are an entrepreneur or an influencer, then your personal brand is your most important asset. Personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. For instance, your online persona is likely the first impression that people have of you (make it count!), so it might be time to consider how you’re presenting yourself to the world.
Building a personal brand is a long game and it does require a lot of work to communicate your mission to your audience; the key is consistency and focus. But in an age where the average person changes their job every 2-3 years, it’s important for you to cultivate a personal brand that establishes you as both an individual and an expert in your niche.
You don’t need to be larger than life
I know people who are happy to be front and centre of their business and others who feel like they’re not a ‘big business’, so their customers probably don’t need or want to see them. You may feel that if your face is near the product, it might harm it, or that it will limit your ability to grow your brand in the future.
But in the online age, it’s more important than ever to put yourself out there to build your brand and audience. You don’t need to be a larger than life character like Richard Branson, you just need to be relatable and genuinely connect with people!
So here are the reasons you should develop your personal brand.
Five reasons you need a personal brand
1. You are unique. First up, you are unique and you founded your business with your very special ‘why’. This ‘why’ is the reason your products are a certain way or the reason your creative assets look a certain way. Everything about you and your business are intrinsically linked. By putting yourself forward, you enhance your business. Don’t forget that customers buy from people they can relate to, we’re all looking for the stories that make us connect.
2. It makes people stick to you. By being yourself, by being visible, by being vulnerable and honest, your customers will be more likely to buy into your brand. The more you talk about your story and the reasons behind your business, the more you will grow a tribe of true fans.
3. It makes important people pay attention. By putting yourself front and centre with your personal brand, then the media and other influencers are more likely to pay attention. They will look to feature you in the press as an expert, collaborate with you, or invite you onto their podcast. If you just have a product and you aren’t interested in your personal brand, then you are potentially losing out on these lucrative promotion opportunities.
4. It is timeless. No matter what happens in the future, whether you sell your company or not, you will still have this. Your personal brand is you, not your business.
5. It will help you stand out form the crowd. The best way to differentiate yourself from the competition is your personal brand, which will make it much easier for you to build up trust with potential clients.
Why having a personal brand is more important than ever
The process of reflecting upon your personal brand allows you to identify your mission, your values and what makes you unique. Fundamentally, you must ensure that you are true to yourself. Your personal brand should be authentic to your values and your personality (so it shouldn’t feel like a chore!). Be honest with your audience and you will earn their trust and loyalty.
By identifying with your audience even more effectively, you will likely build up a network of like-minded people in your industry, so you can make some valuable connections too.
Ultimately, it makes it easier for you to sell yourself (or your product/services) to clients when they have a sense of who you are and what you’re about.
So why not start thinking about your personal brand today?