Moda in Pelle
PR & Events
Moda in Pelle shoes were new to PR and it is where I had my crash course in marketing. I worked closely with the Retail Director with a limited budget to introduce Look Books, manage photo shoots, set up an ecommerce website, introduce press events and present the marketing strategy to the store Managers each season. The digital store quickly became profitable and we soon hired extra staff to support the new venture.
Through trend focused press releases and fighting for a sample set of size 37s and 40s for key styles, Moda in Pelle achieved coverage in Grazia, Daily Mail, Harper’s Bazaar, Cosmopolitan, Glamour, Marie Claire, InStyle amongst many others amounting to a 100 pieces of coverage per season.