PROJECT DESCRIPTION

To launch Mamas & Papas new lingerie range to parenting, regional & national press Stylist & mum-to-be Nicky Hambleton-Jones attended the launch and offered style tips at our London event. To add extra layers to the campaign we linked up with Wellbeing of Women to donate a percentage of sales of our maternity bra to them.

EVALUATION

Result: 10 pieces of coverage in to the value of £61,000. OK, Fabulous, YOU, Closer, Take 5, Maternity & Infant, I’m Pregnant, Ladies First, The Metro, Birmingham Mail, Manchester Evening News, Practical Parenting, Pregnancy & Birth. Over £5,000 was raised for charity.