PROJECT DESCRIPTION

At a focus group for DONNA IDA’s website, customers told us that they wanted to see jeans on real women. This led to the creation of the Style Insider programme where we shoot a fashion influencer each month and highlight on our home page. Over time this has grown to include a full interview on the blog and now includes journalists, bloggers and business women. 

EVALUATION

The Style Insider feature has created content stacked with keywords and original content. All content is shared via social media by Donna Ida and the fashion influencer. Key shoots include Lisa Snowdon, Edith Bowman, Jodie Comer, LornaLuxe, Ella Gregory of Coco’s Tea Party, Philippa and Sarah from We Are Twinset, stylist Chloe Beeney, Vestiaire’s Fanny Moizant and fashion blogger Peony Lim.

Images courtesy of Kate Gorbunova for Donna Ida – read more here.