Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi coloured flower explosion around the streets of London and we couldn’t be happier! All of my favourite displays are external and outrageous because small, dainty and internal doesn’t have the same standout. Here’s what to look out for.
Chelsea in Bloom
We are ALL surfing on a cloud of love right now following the Royal Wedding of Prince Harry and Meghan Markle so it is apt that this year Chelsea in Bloom celebrates a Summer of Love with streets around Sloane Square bursting with joy! A huge floral diamond ring can be found on Pavillion Road and a bright summery yellow heart of sunflowers can be found next to Duke of York Square. Hackett have a rose covered London bus hanging out of the window with an H&M (and that ain’t the clothing line) on the back. Rag & Bone has a rainbow of an archway which was installed by Harper & Toms in Notting Hill with all kinds of real flowers above the door which are refreshed every day. La Perla features two delicate floral swans kissing out of the front of the shop whereas Red Valentino has a huge sign spelling out ‘LOVE’ and Sarah Chapman at Skinesis have a mirror with a floral surrounds and Parisian style love locks with messages of empowerment on them. A retro 70s vibe surrounds Moyses Stevens on Pavillion Road and with their oversize flower in a plant pot and VW Camper Van, flower power at Kiki McDonough and a psychedelic display at Monica Vinader.
Belgravia in Bloom
Elizabeth Street has an entirely different event to celebrate as this year Grosvenor are sponsoring this years Frida Kahlo exhibition so the theme for Belgravia in Bloom so retailers are celebrating the Mexican artist. DONNA IDA has oversize blooms bursting out of a pair of jeans which was installed by Dickinson & Doris to go along with their Feeling Frida Tee designed with artist Alison Carmichael. Moyses Stevens have a bright Frida inspired rainbow coloured display and around the corner at Ecclestone Yard they’ve decorated a huge mural designed by Zabou with decorated flowers. Les Senteurs have added a fresh lemon tree to the outside and Dickinson & Doris also installed a new bee-themed wisteria covered frontage to Instagram favourite Peggy Porschen.
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Read now – my Guide to Chelsea Flower Show!