by Claire Etchell | 23rd December 2021 | Naked Feature
Bruges has been on my must-visit list forever! It is the most quaint and romantic place to visit, and especially at Christmas. Bruges at Christmas transforms into a festive fairyland. There are Christmas Markets, fairy lights everywhere, huge trees in the squares, hot...
by Claire Etchell | 30th September 2021 | Naked Feature
In business you’ll have busy times, quiet times and those in between. Whether you’re in a service business or a retail business, it is important to take note of the BIG stuff that matters to your customers. This includes awareness days, religious holidays AND for 2022...
by Claire Etchell | 3rd August 2021 | Naked Feature, Naked Review
My week-long holiday to San Antonio Hotel in Santorini was a crowd pleaser on Instagram. I think I’ve had more DMs than Beyonce during this trip. I spotted San Antonio Hotel on Lorna Luxe’s Instagram feed YEARS ago and after madly screenshotting her every move,...
by Claire Etchell | 28th May 2021 | Naked Feature
How to outsource? Outsourcing is a tricky issue for small businesses and freelancers. You’ve built your business up with a team of one, and now you have to start thinking about bringing other people in to support you. I know this struggle. It is real. You don’t HAVE...
by Claire Etchell | 5th May 2021 | Naked Feature
I couldn’t help but wonder how to get more followers… Dear reader this is the NUMBER 1 most asked question about Instagram (according to Google). Can YOU believe it? Yes probs. Cos let’s face it, you’d be Snow White perfect if you’d never once considered how to...
by Claire Etchell | 30th March 2021 | Naked Feature
Today I want to talk about how you (and your confidence!) are your own best assets. My aim is that you’ll go away from this inspired to take action and tell your own story with confidence. Personal branding is a subject I’m really passionate about. Ive worked with...
by Claire Etchell | 11th November 2020 | Naked Feature
I recently wrote a blog about personal brands and why a personal brand image so important. Basically, personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. And it’s your biggest...
by Claire Etchell | 5th October 2020 | Naked Feature
If you have a business, or are an entrepreneur or an influencer, then your personal brand is your most important asset. Personal branding relates to your specific skillset and your ability to build trust and rapport with your audience to be a thought leader. For...
by Claire Etchell | 26th August 2020 | Naked Feature
Instagram Reels has arrived, so you need to factor it into your marketing strategy. First up you might be like, say WHAT? Another thing? Hide me, I can’t cope. The reason Instagram Reels is here is to give us that TikTok experience. A really short, creatively fun edit...
by Claire Etchell | 30th June 2020 | Naked Feature
Instagram Live was introduced in 2016 and it has been steadily gathering pace. That is until Coronavirus hit and Lockdown was enforced in March 2020, when to be honest, you couldn’t even go onto instagram without accidentally joining a Live because there has been SO...
by Claire Etchell | 28th April 2020 | Naked Feature
IGTV is still relatively new on the Instagram scene but relatively underused on the platform and here’s reasons why you should use it, followed by my tips on how to post your videos: 1 – IGTV is new… And Instagram fancies a slice of YouTubes pie. YouTube...
by Claire Etchell | 24th April 2020 | Naked Feature
Practical tips on filming for Instagram Stories – you can find this video on YouTube and IGTV – if you find video easier to watch. First up, the basics. 1 Know who you are filming for: Instagram stories is a 15 second snippet, or you can film up to a...
by Claire Etchell | 31st March 2020 | Naked Feature
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in. Then one day, I joined an Instagram challenge set by Sam Burgess and...
by Claire Etchell | 17th March 2020 | Naked Feature
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: 1 ) Be thoughtful – whether this is a PR launch, content or social media, it is time to pull back and...
by Claire Etchell | 28th February 2020 | Naked Feature
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my University newspaper, but I also wrote my English dissertation on Harry...
by Claire Etchell | 8th July 2019 | Naked Feature
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal...
by Claire Etchell | 24th April 2019 | Naked Feature, Naked Review
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the...
by Claire Etchell | 28th January 2019 | London, Naked Feature, Seasonal
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business opportunity with more than 22 million Brits – like practically all of us – spending an estimated £1 billion in 2018 according to GlobalData (an average of...
by Claire Etchell | 8th December 2018 | London, Naked Feature, Seasonal
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives,...
by Claire Etchell | 11th November 2018 | Naked Feature, Seasonal
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles...
