PR & Marketing
My NakedPRGirl blog delves into the modern world in order to inspire debate about our culture. You’ll find topical features and interviews with those making waves in the industry plus my personal how-to guides and London tips and career advice.
Interview With Pandora Sykes
In 2015 I asked Pandora Sykes if a book would be on her radar for the future, to which she answered; ‘Who. Only. Knows.’ Fast forward five years and Pandora is merely weeks away from achieving that incredible milestone with her debut book, How Do We Know We're Doing It Right?: Essays on Modern...
Fran Bacon aka The Fashion Lift – Writer, Stylist & Brand Consultant
Fran Bacon (full name Frances just like “Nobody Puts Baby in a Corner” Houseman) is the Fashion Writer, Stylist and Brand Consultant behind The Fashion Lift blog. I first met Fran in 2017 when we were playing dress up with a pair of star jeans. Fast-forward four years and she’s gone stratospheric...
Interview with Freelance PR Specialist Daisy Craydon
At the beginning of April 2020, while the UK was in the early stages of lockdown in response to the Covid-19 pandemic, Captain Tom Moore (or "Captain Tom") pledged to raise £1,000 for NHS Charities Together by walking 100 laps of his garden by his 100th birthday. His passion for the hardworking...
IGTV – What is it, why bother and how to use it
IGTV is still relatively new on the Instagram scene but relatively underused on the platform and here’s reasons why you should use it, followed by my tips on how to post your videos: 1 - IGTV is new... And Instagram fancies a slice of YouTubes pie. YouTube is the world’s second largest search...
Young Chef Young Waiter 2019 Final at Quaglino’s
Last July I started to work on a very special project with Robert Walton MBE and Sean Valentine for The Nth Degree Global as together with UKHospitality, they decided to relaunch the 40 year old Young Chef Young Waiter Competition. The idea is to promote the hospitality industry as a vocation for...
How to film, add fun filters and post on Instagram stories
Practical tips on filming for Instagram Stories - you can find this video on YouTube and IGTV - if you find video easier to watch. First up, the basics. 1 Know who you are filming for: Instagram stories is a 15 second snippet, or you can film up to a minute and Instagram will break it up for you....
How to be confident on camera
I know how terrifying being on camera can be. For years I watched my peers and people I admired giving confident, engaging performances in front of the camera BUT I didn’t feel like I could join in. Then one day, I joined an Instagram challenge set by Sam Burgess and it included being ‘on’ stories...
How to stay relevant & keep business coming in during Coronavirus
I had a question on Instagram for three ways to stay relevant and keep business coming in during the Coronavirus pandemic from a PR perspective so here goes: 1 ) Be thoughtful - whether this is a PR launch, content or social media, it is time to pull back and review all of your campaigns. Be...
The Restaurant Association Gala Dinner with The Nth Degree Global
On Monday night my client The Nth Degree Global joined together with UKHospitality to hold the star-studded, glitzy annual Restaurant Association Gala Dinner. Held at The Savoy overlooking The Thames, this is one of the highlights in the hospitality calendar. I’ve been handling the marketing for...
Harry Potter Tour
The Harry Potter Tour at Warner Bros Studio has been on my list since it opened. I loved reading the books soooo much and not only did I write a lengthy feature called ‘Marketing and Magic’ in my University newspaper, but I also wrote my English dissertation on Harry Potter. Thanks to The...
A Guide to a Weekend in Valencia
This is a short guide to a weekends away in Valencia. In short, it’s gorgeous, go immediately! It is a great place for a short trip with friends or as a couple as there is plenty to see and do. Valencia was a favourite place of one of my best friends Emma. She always told me how amazing it was and...
Recent Work – Yogi Footwear Bloggers
I’ve been working with my client Yogi Footwear for almost a year now and it is so amazing to see the brand doing so well. They are a sustainable brand which are handmade in Portugal and originally launched in the 90s when they were the shoes of choice from David Beckham and Liam Gallagher. A...
Guide to Perissa in Santorini
Santorini is Instagram magic with its white glistening buildings, clear seas and pastel coloured sunsets, it is the jewel in the crown of Greece. With a flight time of around 4 hours from Gatwick, Santorini is easily placed for a week away. The resorts of Fira and Oia are THE Instagram hot spots...
The Hope Campaign for The Royal Marsden
A tribute to Emma Beardall (nee Fisher) Our beautiful Em One of my best friends Em very sadly passed away last September. This month her cousin Becky, aka Bricks & Stitches has started the Coast to Coast walk with her husband Jamie to raise funds for The Royal Marsden where Em received...
Interview with Sally Beaton Author of Get Your Sparkle Back
Sally Beaton aka Women With Sparkle is one of my favourite gals on the grid because rather than believing we are superhuman ‘BUSY’ types, she strips back the B.S and reveals what really makes women tick. Sally is a ‘Sparkle Coach’ and the creator of the hashtag #SparkleUpThursday which speaks to...
Best floral shop displays at Chelsea in Bloom 2019
Every May the highly anticipated Chelsea Flower Show rolls into London and with it, we celebrate Chelsea in Bloom as the shop fronts get a floral makeover for the week from 20 - 25 May. This year the theme is Under the Sea (2018 was the Summer of Love as Meghan Markle and Prince Harry tied the...
Interview with Mr Plant Geek Michael Perry
Michael Perry is Mr Plant Geek, a self confessed tongue-in-cheek plant lover, gardener, TV presenter, hortpreneur, speaker and, if that’s not enough, a co-host of the new Plant Based Podcast. I’ve known Michael for a few years and watched his business go from strength to strength with each new...
The Nth Degree Club Restaurant Association Gala Dinner
I’ve been working with The Nth Degree Club and their founder Robert Walton MBE since summer 2018 and I was delighted in February this year when they asked me to handle their PR & Marketing activities for their Restaurant Association Gala Dinner. The event is an extremely prestigious event in...
For the Throne – Who Wins the PR Battle in Game of Thrones?
As we head towards the finale of all finales of the epic series of Game of Thrones, I couldn’t help but wonder, who would come out on top if this was a PR battle. Yes indeed, if it was Night King vs Cersei Lannister for headlines, who would sit on the public-opinion-General-Election Iron Throne?...
Interview with Marketing Speaker & Author David Meerman Scott
I was introduced to author and speaker David Meerman Scott a few years ago via his best-selling book The New Rules of Marketing & PR which I recently reviewed and you can buy Here. David immediately commented on my blog post and replied to me on Twitter, meaning that he 100% practices what he...
Interview with Fashion Director, Stylist & Author Alexandra Fullerton
If you follow Alexandra Fullerton on Instagram, you’ll know she could give Carrie Bradshaw a run for her money in the fashion stakes with her catchy hashtag #thedailyshoe designed to highlight her favourite heels, flats and everything in between. I’ve know Alex since her days at Stylist magazine...
EXCLUSIVE – Lorna Luxe x InTheStyle Interview
Hold onto your Dior Saddle Bags, stop what you're doing and set the countdown clock to 11th February because influencer Lorna Luxe is about to land her first ever collection. Lorna Luxe x In The Style promises to be a momentous day in the fash calendar as the Instagram-ista touches down with her...
Marketing for Valentine’s Day
Valentine’s Day is more than a day of love, it is a money making, heart shaped, pink hued business opportunity with more than 22 million Brits - like practically all of us - spending an estimated £1 billion in 2018 according to GlobalData (an average of £28.45 per person) on the 14th February....
Interview with Bonnie Rakhit The Style Traveller
The face that launched a thousand trips; Bonnie Rakhit is THE Style Traveller. Bonnie is a London-based former fashion editor who has worked for titles including Sunday Times Style and Grazia. Our paths crossed when Bonnie was fashion editor at British ELLE, back when blogging was a brave new...
Marketing Ideas for Christmas -PR and social media tips for the festive season
Tis the season to be jolly! Welcome to Christmas my friends. If you are new to marketing, it is time to burst your Christmas bubble…(and not just that Santa is fictional)…because in marketing the festive season lasts all yearrrrr round. Yep, by the time it arrives, you will be lucky if the sight...
Marketing ideas for Black Friday
Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles over rock bottom prices for...
100 Years – First World War Centenary Events
It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my little bit to share the ways you can join in to commemorate this day. You...
Interview with Visit Parliament’s Ian Lacey
I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by walking along the top of the barrier onto the Thames, which Ian commented, there are many ways to...
Halloween Marketing Ideas – PR, Retail, Digital and Social Media Tips
Double, double toil and trouble. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled, if-you-like-it-then-you-shoulda-put-a-pumpkin-on-it, plastic...
Games People Play: The Psychology of Human Relationships by Eric Berne
Review: How can we gain a greater understanding of our fellow humans? Why do people do what they do, say what they say, think what they think? This book is a blast from the past - the original version being a best seller in the mid 60s. The Games People Play was hot on the heels of Dr Berne’s...
Interview Paula Fry CityFashGal
I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a shopping event in the veryyyyy plush offices of the financial company she works for. CityFashGirl does exactly what she says on the...
Black Box Thinking: The Surprising Truth About Success by Matthew Syed
REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any field. The book grabs you right from the offset and comparisons between the NHS and the Aviation...
Naked Review – Bounce – How Champions Are Made by Matthew Syed
Review: How can you find the hidden secrets to success - in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting and helpful insights. The book has three main sections - The Talent Myth, Paradoxes of the Mind and...
Review – The Chimp Paradox by Dr Steve Peters
Review: How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just that. “If you measure success in life by effort and doing your best, then it is always in your...
Naked Review – The Tipping Point by Malcolm Gladwell
How Little Things Can Make a Big Difference Review: As an enormous fan of the TV programme, you know that so-bad-its-good game-show-with-Ben-Shepherd, I was pretty surprised to find a book of the same name which looked, well quite a bit more serious than ‘popping a counter into the machine.’...
Guide to Sardinia in Italy
You’d be forgiven for thinking my experience in Sardinia was based entirely on Aperol Spritz. But you’d be wrong. There’s also the lesser known Campari Spritz and the even better tasting Hugo Spritz with Sambuca and Elderflower which is simply delicious. Here’s my little guide to this stunning...
Interview with brain training expert Jim Kwik
Celebrity brain coach Jim Kwik is world famous for his incredible techniques which help his army of fans to improve their reading speeds and learn faster. As a freelancer and entrepreneur, I’ve been listening to his Kwik Learning Podcasts, following along with his Facebook group and reading his...
Naked Review David Meerman Scott New Rules of PR & Marketing
David the Self Help for PRs I got introduced to David Meerman Scott’s excellent book through a friend of mine, Helen who I worked with at Mamas & Papas, for she was doing a snazzy digital marketing course, and Dave (as we like to call him) is the holy grail of online with his book the New...
Guide to Royal Ascot – Royal Enclosure
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even like the slightly crazy dress...
Naked Event – Frida Kahlo’s Making Her Self Up Exhibition At The V&A
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it - is this the Love Island equivalent in the art...
Interview with Journalist and Author Caroline Corcoran
I met Caroline Corcoran through my dear friend Rachel Tompkins (who I interviewed here) and got to know her by drinking copious amounts of wine on Rachel’s hen do and wedding. Caroline’s a Freelance Editor and Writer, who has been the editor of 3am online (the Mirror’s Showbiz section), Features...
Book Review – Start With Why by Simon Sinek
There’s a good reason why Simon Sinek’s ‘Start With Why’comes highly recommended by brain training expert Jim Kwik, and that’s because it’s frigging awesome and will revolutionise the way you approach your working life. The important thing Sinek teaches us in this groundbreaking book is to find...
Chelsea in Bloom Summer of Love & Frida’s Belgravia in Bloom 2018
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi coloured flower explosion...
Guided Tour & Afternoon Tea at UK Parliament
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we just like it… We STILL a few...
Travel Guide to Sintra in Portugal
Sintra is a sparkling jewel in Portugal’s crown; a place of history, mystery and vibrant colour. It has the ability to make modern, white washed, marbled life look rubbish, and instead it has made me yearn for pattern, detail and rainbow hues. Here’s my guide to a long weekend in Sintra. Quick...
Interview with Hair & Makeup Artist Erika Swinn
If you look up ‘happy’ in the dictionary, I’m pretty sure you’ll find a picture of the bubbly and vivacious Erika Swinn smiling out from the pages. I met Erika circa 2010 (give or take) when we were both working at Mamas & Papas and she was a confident, lovely girl working in the marketing...
London’s Best Spots to Instagram 2018
Five years ago, I went to a conference that looked at the rise of online and confidently predicted that shops would essentially become 'showrooms' in the future. It made me think that we would be throwing out all the merchandise and creating art galleries where three diamond encrusted handbags...
Interview With Stylist SulkyDoll Donna Taylor
Donna Taylor is better known to her followers as stylist SulkyDoll who shares her daily fashion choices, London events and styling updates on Instagram. Life is glossy on the outside with stints at Fashion Week, press days and parties, but don’t mistake that for an easy life. Donna is a hard...
Interview with Carl Thompson
I first met Carl Thompson when I was at one of my client's showroom in Astwood Mews where I taken it as my personal mission to sell him the virtues of the super sleek and shiny Morgan Plus 4. Well, to be honest, the car kinda sells itself, so it wasn't long before Carl was driving the...
Interview with Ghostwriter Shannon Kyle
I’ve always been intrigued by the idea of ghostwriting; it holds a kind of mysterious glamour that I find intoxicating. How it works and what it REALLY means is often the source of discussion in the media so I am thrilled that a real life ghost has agreed to be pinned down to reveal all in my...
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