Portfolio

Mamas & Papas Events

PROJECT DESCRIPTION

Mamas & Papas flagship store on Regent Street required PR support to highlight the unique position and relaxing Italian café upstairs which was popular with new mums. We raised the profile through Tess Daly’s book launch and baby showers held with Denise Van Outen and TV Presenter Jasmine Lowson which were covered in national press. Store launches in key locations such as Manchester were supported with Mamas & Papas many soapstar friends in the area. Each year Mamas & Papas also pioneered the Midwife of the Year Awards where securing hosts and attendance from celebrity guests ensured coverage in national and regional publications.

EVALUATION

Coverage each year in excess of £100,000 including OK, Sunday Mirror, Now, Manchester Evening News.

%

increase in coverage year on year

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