Portfolio

Mamas & Papas

Celebrity Product Placement

PROJECT DESCRIPTION

At Mamas & Papas, product placement of pushchairs was key to the PR strategy of the overall brand. I managed the product placement for a number of UK celebrities and continued this in the US when the brand started to look towards global expansion.

EVALUATION

Celebrities spotted using Mamas & Papas pushchairs included Alicia Keys, Holly Willoughby, Minnie Driver, Isla Fisher achieving on average coverage of around £58,000 per year.

%

increase in press coverage year on year

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