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Kimberly Wyatt x

Zakti Active

Launch Event

PROJECT DESCRIPTION

Kimberly Wyatt for Zakti Activewear launched with a morning dance class in their Islington store and a VIP party in the evening for Kimberly and her friends. The morning included press and bloggers including Carly Rowena, Arianna’s Daily, Yoga with Gilly, Sulky Doll Styling, Get The Gloss, Daily Express and Hello Magazine who also interviewed Kimberly for their website. In the evening Kimberly was joined by fellow Pussycat Doll Ashley Roberts and husband Max Rogers plus many more.

EVALUATION

The morning dance class secured a video and written interview with Kimberly for HELLO and Get The Gloss plus social media coverage on influencer’s channels. The party was covered by paparazzi and so appeared on Daily Mail and Yahoo news channel. Hello Magazine ran the party images the following week.

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the kimberly wyatt launch accounted for 85% of zakti's overall coverage

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