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Donna Ida

Jeans for Genes

PROJECT DESCRIPTION

Jean Queen Donna Ida Thornton is a patron for Jeans for Genes and she decided to arrange a Team Donna Ida 5k Run in Hyde Park with the aim of raising £50,000. With the help of designer Simeon Farrar, every runner had a bespoke T-Shirt and with thanks to supporters from Vogue, the message was well publicised ahead of the day ensuring we smashed the target.

EVALUATION

Amount raised for Jeans for Genes £53,203.93, there were approximately 130 runners at the event & 22 pieces of press coverage.

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Target raised

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