Donna Ida Instagram Live

Donna Ida Instagram Live

Portfolio Donna Ida Instagram Live Social Media PROJECT DESCRIPTION In 2020, denim designer Donna Ida Thornton had a full calendar of pop up events scheduled for the whole year. When the UK went into Lockdown during the pandemic, it was time for a quick new reactive...
Robert Walton MBE Instagram Live

Robert Walton MBE Instagram Live

Portfolio Robert Walton MBE Instagram Live, Stories & IGTV PROJECT DESCRIPTION As we went into Lockdown in the UK in March, The Nth Degree Global’s founder Robert Walton MBE was preparing to launch Young Chef Young Waiter for 2020. As the President of the...
The Nth Degree Club Book Content

The Nth Degree Club Book Content

Portfolio The Nth Degree Club Book & Launch Event at Claridge’s PROJECT DESCRIPTION The Nth Degree Club Book is designed to be the very best in hospitality and publishes a unique private dining guide from the finest restaurants in London. In June 2019, I...
Young Chef Young Waiter PR & Social Media

Young Chef Young Waiter PR & Social Media

Portfolio Young Chef Young Waiter – PR & Social Media PROJECT DESCRIPTION Young Chef Young Waiter is a 40 year old competition which was relaunched and revitalised in 2019 by president of the Restaurant Association Robert Walton MBE and UKHospitality. The...
Mamas & Papas Celebrity Product Placement

Mamas & Papas Celebrity Product Placement

Portfolio Mamas & Papas Celebrity Product Placement PROJECT DESCRIPTION At Mamas & Papas, product placement of pushchairs was key to the PR strategy of the overall brand. I managed the product placement for a number of UK celebrities and continued this in the...
Mamas & Papas Events

Mamas & Papas Events

Portfolio Mamas & Papas Events PROJECT DESCRIPTION Mamas & Papas flagship store on Regent Street required PR support to highlight the unique position and relaxing Italian café upstairs which was popular with new mums. We raised the profile through Tess Daly’s...
Donna Ida Jeans for Genes

Donna Ida Jeans for Genes

Portfolio Donna Ida Jeans for Genes PROJECT DESCRIPTION Jean Queen Donna Ida Thornton is a patron for Jeans for Genes and she decided to arrange a Team Donna Ida 5k Run in Hyde Park with the aim of raising £50,000. With the help of designer Simeon Farrar, every runner...
Donna Ida Thornton PR Profile

Donna Ida Thornton PR Profile

Portfolio Donna Ida Thornton PR Profile PROJECT DESCRIPTION I was hired full time at DONNA IDA seven years ago and am now their freelance consultant. DONNA IDA was well loved by fashion press but the good energy didn’t always converting into coverage. At the...
Zakti x Kimberly Wyatt Launch Events

Zakti x Kimberly Wyatt Launch Events

Portfolio Kimberly Wyatt x Zakti Active Launch Event PROJECT DESCRIPTION Kimberly Wyatt for Zakti Activewear launched with a morning dance class in their Islington store and a VIP party in the evening for Kimberly and her friends. The morning included press and...
Mamas & Papas Maternity PR & Celebrity

Mamas & Papas Maternity PR & Celebrity

Portfolio Mamas & Papas – Maternity PR & Celebrity PROJECT DESCRIPTION Global luxury nursery brand Mamas & Papas knew that maternity wear was the first touch point for the consumer. Once a purchase had been made by an expectant mum, they would be...
Mamas & Papas Lingerie Launch PR & Events

Mamas & Papas Lingerie Launch PR & Events

Portfolio Mamas & Papas – Lingerie PR Launch PROJECT DESCRIPTION To launch Mamas & Papas new lingerie range to parenting, regional & national press Stylist & mum-to-be Nicky Hambleton-Jones attended the launch and offered style tips at our...
Donna Ida Launch PR

Donna Ida Launch PR

Portfolio Donna Ida Collection – Launch PR Window PROJECT DESCRIPTION DONNA IDA’s debut denim collection was highly anticipated and launched as a collection of high waisted jeans and contemporary separates. A challenging timeline led to a fast turnaround for a...
Moda in Pelle Fashion PR & Events

Moda in Pelle Fashion PR & Events

Portfolio Moda in Pelle PR & Events PROJECT DESCRIPTION Moda in Pelle shoes were new to PR and it is where I had my crash course in marketing. I worked closely with the Retail Director with a limited budget to introduce Look Books, manage photo shoots, set up an...
Donna Ida Style Insider Content & Celebrity

Donna Ida Style Insider Content & Celebrity

Portfolio Donna Ida Style Insider Content & Celebrity PROJECT DESCRIPTION At a focus group for DONNA IDA’s website, customers told us that they wanted to see jeans on real women. This led to the creation of the Style Insider programme where we shoot a fashion...
Mamas & Papas Baby Wear PR

Mamas & Papas Baby Wear PR

Portfolio Mamas & Papas Baby Wear PR   PROJECT DESCRIPTION Mamas & Papas Baby Wear coverage was driven by strong lifestyle shots, seasonal campaigns and celebrity product placement. We maximised any opportunities with consumer media through Look Books...
Donna Ida Sadie Launch Event

Donna Ida Sadie Launch Event

Portfolio Donna Ida Hello Sadie Event PROJECT DESCRIPTION Donna Ida’s project to launch the new Sadie the Boiler Suit led us to our biggest ever launch which we held at Rolls Royce on Berkley Square. The challenge was to make it a slick operation given that we would...
Donna Ida x Jaeger PR & Celebrity

Donna Ida x Jaeger PR & Celebrity

Portfolio Donna Ida x Jaeger PR & Celebrity PROJECT DESCRIPTION In 2016, DONNA IDA collaborated with Jaeger to create a capsule collection. Working with Jaeger’s in-house PR team, we created a strong PR campaign to launch the collection with an all day event in...
Zakti Active Fashion PR

Zakti Active Fashion PR

Portfolio Zakti  Active Fashion PR        PROJECT DESCRIPTION Zakti Activewear launched in 2015 as a sister brand to Mountain Warehouse with the aim of rivalling activewear brands at a keener price point. The range had launched with womenswear and I...
Zakti Active x Kimberly Wyatt PR & Celebrity

Zakti Active x Kimberly Wyatt PR & Celebrity

Portfolio Kimberly Wyatt x Zakti Active PR  PROJECT DESCRIPTION In 2017 Zakti collaborated with former Pussycat Doll Kimberly Wyatt and so the brief was to ensure coverage for the new dance inspired range. I approached YOU Magazine to launch the collection with an...
Donna Ida Customisation PR & Content

Donna Ida Customisation PR & Content

Portfolio Donna Ida Customisation PR & Content PROJECT DESCRIPTION Donna Ida Thornton is a leading denim expert and for SS16 we created campaigns with new content to support the product offering and secure her knowledge as the Jean Queen. We created content on the...