PR

NakedPRGirl_Blog_PR_Header_Claire_Etchell

MARKETING | PR | SOCIAL MEDIA | CONTENT

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PR Planning & Strategy | Press Releases | Blogger Outreach | Celebrity Placement

Introduction

I love PR. There I said it. PR is a much misunderstood subject; often seen as 'cloak and dagger' or the 'dark arts' but I contend that it is strategic and clever - a bit like having a plan before you go onto the battlefield. The business plan is where it all starts out, with your goals all sketched out, marketing then swoops in to help you take your products (quite literally) to market.

PR sits within the marketing function but is often outsourced to specialists or agencies who spend their whole life working with journalists, bloggers, celebrities and influencers.

PR can take many forms but in the simplest of terms it is to form the public image or an individual or company. By working with your topline goals, PR can formulate engaging campaigns to make sure your business is being talked about in the media and social channels. This is more than column inches, this is aligning you to the right target media, making sure it is on brand and on message with a range of clever devises.

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Examples
I have worked in luxury fashion and lifestyle for over ten years and have a wealth of experience creating PR campaigns with the maximum return on investment.

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DONNA IDA - Over seven years representing DONNA IDA, CEO &Jean Queen Donna Ida Thornton has received profile features in Vogue,Glamour, ELLE, STELLA, YOU, Hello, RED, Stylist, Grazia, The Times&The Telegraph.

ZAKTI - New brand Zakti Activewear have been featured in Cosmopolitan, Fabulous, i Newspaper, The Times, OK Magazine, The Metro, Time Out, Absolutely Magazines and fitness titles. Zakti’s collaboration with Pussycat Dolls Kimberly Wyatt resulted in a front cover and six page feature in YOU and coverage in excess of £250,000.

Read full portfolio here.

How I work

For clients, I can help you to pull together a PR plan and strategy that will ensure you are working at least six months ahead.

Includes:
Building media listswhich target journalists, stylists, bloggers and influencers to achieve your aims.
Creating a media kit - writing your story, create press releases and build media packs to make sure you are a success in the media.
Working to your budgets for product placement - ensuing ROI (I'll never tell you to spend crazy amounts of money on a press party unless there is a bloody good reason to do so).

I can work with your internal team or I can act as your PR Consultant in a short, medium and long term. Nurturing brands and people is what I love to do. I also have a overarching view so I can tell you how that function fits into the rest of your business and knowledge of inbound links and keywords are in every PR's interest.

Find out more in SERVICES. Read more on each area MARKETING | SOCIAL MEDIA | CONTENT

Interested? Let's talk about it! Contact me here.