Portfolio Category: PR

London Morgan World Book Day

Project: London Morgan World Book Day PROJECT DESCRIPTION: London Morgan partners with a local book store called John Sandoe and every month they recommend a new book for Morgan Motor fans to read. For World Book Day we interviewed the owner of the business to give us keyword rich, engaging and relevant content. I went…
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ZAKTI Activewear Events

Project: ZAKTI Activewear Events PROJECT DESCRIPTION: Kimberly Wyatt for Zakti Activewear launched with a morning dance class in their Islington store and a VIP party in the evening for Kimberly and her friends. The morning included press and bloggers including Carly Rowena, Arianna’s Daily, Yoga with Gilly, Sulky Doll Styling, Get The Gloss, Daily Express…
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DONNA IDA SS18 Window

Project: DONNA IDA SS18 Window PROJECT DESCRIPTION: Luxury retailers have seen significant increases in social media activity and sales by installing Instagram friendly shop fronts or floral walls. At DONNA IDA we installed a Spring window to the Belgravia store with florist Dickinson & Doris. I filmed the behind the scenes video using Time-lapse on…
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London Morgan Interviews

Project: London Morgan Interviews PROJECT DESCRIPTION: London Morgan is a partnership of Morgan Motors which offers hand built cars made in England. Working with local London influencers, the cars can be loaned out over the weekend for them to test drive and use for photo shoots. Taylor Morris collaborated with London Morgan to create a…
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Fashercise Boxing Gloves

Project: Fashercise Boxing Gloves PROJECT DESCRIPTION: Fashercise is a new luxury retailer offering an edit of the best high-end activewear through their online boutique and showroom space in East London. In 2017, they experienced a spike in sales of boxing gloves, and after investigation we revealed that ‘boxing’ had become the number one search term…
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DONNA IDA 10th Birthday

Project: Donna IDA 10th Birthday PROJECT DESCRIPTION: For DONNA IDA’s 10th birthday we created a 10th Anniversary style which encapsulated 10 years of denim trends, the Eliza Dungarees - read more - https://www.donnaida.com/blogs/editorial/donna-idas-10th-birthday-to-the-moon-back-collection To celebrate we created a denim bag as a gift with purchase which was customised by Avery Dennison. That evening we teamed…
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DONNA IDA for Jaeger

Project: DONNA IDA for Jaeger PROJECT DESCRIPTION: In 2016, DONNA IDA collaborated with Jaeger to create a capsule collection. Working with Jaeger’s in-house PR team, we created a strong PR campaign to launch the collection with an all day event in their flagship store on Kings Road. We combined media lists, influencer and VIP lists…
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Kimberly Wyatt for Zakti Activewear

PROJECT: Kimberly Wyatt for Zakti Activewear Project Description: In 2017 Zakti collaborated with former Pussycat Doll Kimberly Wyatt and so the brief was to ensure coverage for the new dance inspired range. I approached YOU Magazine to launch the collection with an exclusive photo shoot and interview which resulted in a front cover and six…
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Zakti Activewear Fashion

PROJECT: Zakti Activewear Fashion Project Description: Zakti Activewear launched in 2015 as a sister brand to Mountain Warehouse with the aim of rivalling activewear brands at a keener price point. The range had launched with womenswear and I joined in April 2016 to help launch menswear with a kidswear range followed later that year. I…
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DONNA IDA THORNTON

PROJECT: DONNA IDA THORNTON Project Description: I was hired full time at DONNA IDA five years ago and am now their freelance consultant. DONNA IDA was well loved by fashion press but the good energy wasn’t always converting into coverage. At the time, DONNA IDA was a multi brand retailer which only stocked external products,…
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