Portfolio Category: content

London Morgan World Book Day

Project: London Morgan World Book Day PROJECT DESCRIPTION: London Morgan partners with a local book store called John Sandoe and every month they recommend a new book for Morgan Motor fans to read. For World Book Day we interviewed the owner of the business to give us keyword rich, engaging and relevant content. I went…
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ZAKTI Activewear Events

Project: ZAKTI Activewear Events PROJECT DESCRIPTION: Kimberly Wyatt for Zakti Activewear launched with a morning dance class in their Islington store and a VIP party in the evening for Kimberly and her friends. The morning included press and bloggers including Carly Rowena, Arianna’s Daily, Yoga with Gilly, Sulky Doll Styling, Get The Gloss, Daily Express…
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DONNA IDA SS18 Window

Project: DONNA IDA SS18 Window PROJECT DESCRIPTION: Luxury retailers have seen significant increases in social media activity and sales by installing Instagram friendly shop fronts or floral walls. At DONNA IDA we installed a Spring window to the Belgravia store with florist Dickinson & Doris. I filmed the behind the scenes video using Time-lapse on…
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London Morgan Interviews

Project: London Morgan Interviews PROJECT DESCRIPTION: London Morgan is a partnership of Morgan Motors which offers hand built cars made in England. Working with local London influencers, the cars can be loaned out over the weekend for them to test drive and use for photo shoots. Taylor Morris collaborated with London Morgan to create a…
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Fashercise Boxing Gloves

Project: Fashercise Boxing Gloves PROJECT DESCRIPTION: Fashercise is a new luxury retailer offering an edit of the best high-end activewear through their online boutique and showroom space in East London. In 2017, they experienced a spike in sales of boxing gloves, and after investigation we revealed that ‘boxing’ had become the number one search term…
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DONNA IDA for Jaeger

Project: DONNA IDA for Jaeger PROJECT DESCRIPTION: In 2016, DONNA IDA collaborated with Jaeger to create a capsule collection. Working with Jaeger’s in-house PR team, we created a strong PR campaign to launch the collection with an all day event in their flagship store on Kings Road. We combined media lists, influencer and VIP lists…
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DONNA IDA Customisation

Project: DONNA IDA Customisation PROJECT DESCRIPTION: Donna Ida Thornton is a leading denim expert and for SS16 we created campaigns with new content to support the product offering and secure her knowledge as the Jean Queen. We created content on the hot new trend; denim customisation. Shot by our in-house professional photographer, this unique content…
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Zakti Content & Social Media

PROJECT: Zakti Activewear Content & Social Media Project Description: For Zakti Activewear, I placed products with celebrities including Lisa Snowdon and Amanda Holden plus influencers including LornaLuxe, Belle & Bunty and Mr Plant Geek. In addition I interviewed them for the Zakti Activewear blog creating content for the website and social media. Evaluation: Zakti Activewear’s…
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DONNA IDA STYLE INSIDER

PROJECT: DONNA IDA STYLE INSIDER Project Description: At a focus group for DONNA IDA’s website, customers told us that they wanted to see jeans on real women. This led to the creation of the Style Insider programme where we shoot a fashion influencer each month and highlight on our home page. Over time this has…
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