Zakti Activewear Fashion

  • 2017_12_04_ZAKTI_SS18_Shot06_0651_TRANQUILITY_STRAPPY_VEST_BACK-_TO-_BASICS_7.8_LEGGING_WEEKEND_TRAINER_PATTERNED_REVEAL-_LEGGING_BOUNCE_BUSTER-_SPORTS_BRA
  • 2017_12_04_ZAKTI_SS18_Shot06_0651_TRANQUILITY_STRAPPY_VEST_BACK-_TO-_BASICS_7.8_LEGGING_WEEKEND_TRAINER_PATTERNED_REVEAL-_LEGGING_BOUNCE_BUSTER-_SPORTS_BRA
  • 2017_12_04_ZAKTI_SS18_Shot13_1662_ASPECT_PANEL_TEE_FIVE_HURDLE_RUNNING_SHORT
  • 2017_12_04_ZAKTI_SS18_Shot16_2252_PATTERNED_7.8_LEGGING_TONE_UP_MESH-_TANK_WEEKEND_TRAINER.
  • 2017_12_04_ZAKTI_SS18_Shot24_0380_ARUBA_SWIM_SHORTS
  • 2017_12_04_ZAKTI_SS18_Shot29_1382_OCEAN_NOTION_BIKINI
  • 2017_12_04_ZAKTI_SS18_Shot35_2627_AIRLY_THERMO_HOODIE_AGRA_ISOCOOL_TEE_NINE_HURDLE_RUNNING_SHORT

PROJECT: Zakti Activewear Fashion

Project Description: Zakti Activewear launched in 2015 as a sister brand to Mountain Warehouse with the aim of rivalling activewear brands at a keener price point. The range had launched with womenswear and I joined in April 2016 to help launch menswear with a kidswear range followed later that year. I was tasked to gain consumer coverage for the brand and product place with celebrities and influencers.

Evaluation: Zakti was quickly featured in fitness magazines with their menswear launch featuring prominently in The Times magazine. Over the next year and a half Zakti Activewear enjoyed great coverage with fashion featured in Cosmopolitan, Fabulous, Telegraph, Times, i newspaper, Daily Mail, Time Out, Heat, Reveal, Star, Metro, Drapers plus the brand secured a front cover on Outdoor Fitness magazine. 2017 saw coverage amounting to £438,024 worth of PR value with circulation of 153,018,910 for print plus online at 1,205,439,093 impressions (including Kimberly Wyatt for Zakti Activewear coverage).

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