PROJECT: Zakti Activewear Fashion
Project Description: Zakti Activewear launched in 2015 as a sister brand to Mountain Warehouse with the aim of rivalling activewear brands at a keener price point. The range had launched with womenswear and I joined in April 2016 to help launch menswear with a kidswear range followed later that year. I was tasked to gain consumer coverage for the brand and product place with celebrities and influencers.
Evaluation: Zakti was quickly featured in fitness magazines with their menswear launch featuring prominently in The Times magazine. Over the next year and a half Zakti Activewear enjoyed great coverage with fashion featured in Cosmopolitan, Fabulous, Telegraph, Times, i newspaper, Daily Mail, Time Out, Heat, Reveal, Star, Metro, Drapers plus the brand secured a front cover on Outdoor Fitness magazine. 2017 saw coverage amounting to £438,024 worth of PR value with circulation of 153,018,910 for print plus online at 1,205,439,093 impressions (including Kimberly Wyatt for Zakti Activewear coverage).