London Morgan World Book Day

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Project: London Morgan World Book Day

PROJECT DESCRIPTION: London Morgan partners with a local book store called John Sandoe and every month they recommend a new book for Morgan Motor fans to read. For World Book Day we interviewed the owner of the business to give us keyword rich, engaging and relevant content. I went with the in-house photographer to take photos outside the store with props from the John Sandoe for London Morgan book list to support the interview which you can read here - https://www.londonmorgan.co.uk/a-world-book-day-interview-with-johnny-de-falbe-of-john-sandoe-books-mylondonmorgan/

EVALUATION: Taking quotes from the interview, I created social media posts for the day which was shared across all social channels and picked up by the main Morgan Motor accounts. The content resulted in 1.9k likes on Instagram, 650 likes, 83 shares and 17 comments on Facebook and 23 retweets, 70 likes on Twitter.

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