Project: London Morgan Interviews
PROJECT DESCRIPTION: London Morgan is a partnership of Morgan Motors which offers hand built cars made in England. Working with local London influencers, the cars can be loaned out over the weekend for them to test drive and use for photo shoots. Taylor Morris collaborated with London Morgan to create a range of sunglasses inspired by the Morgan Plus 4 and we teamed up to work together.
EVALUATION: We have worked with influencers including Carl Thompson of Hawkins & Shepherd, Henri of A Man of A Kind, YOU Editor Jo Elvin, Taylor Morris’ Hugo Taylor and Charlie Morris, Playstation’s Hollie Bennet, Donna Ida Thornton and Matt Hemingsworth. To maximise the opportunity we have taken photos as the car was picked up from Astwood Mews, encouraged use of hashtags and tagging plus run an interview with them after the loan to add to the blog. These interviews, called My London Morgan, secures keyword rich content which we share to our social channels. https://www.londonmorgan.co.uk/blog/