PROJECT: DONNA IDA STYLE INSIDER
Project Description: At a focus group for DONNA IDA’s website, customers told us that they wanted to see jeans on real women. This led to the creation of the Style Insider programme where we shoot a fashion influencer each month and highlight on our home page. Over time this has grown to include a full interview on the blog and now includes journalists, bloggers and business women. All pictures by DONNA IDA photographer Kate Gorbunova.
Evaluation: The Style Insider feature has created content stacked with keywords and original content. All content is shared via social media by Donna Ida and the fashion influencer. Key shoots include Edith Bowman, LornaLuxe, Ella Gregory of Coco’s Tea Party, Leticia of Mademoiselle Robot, stylist Chloe Beeney, Vestiaire’s Fanny Moizant and fashion blogger Peony Lim.