Project: DONNA IDA Customisation
PROJECT DESCRIPTION: Donna Ida Thornton is a leading denim expert and for SS16 we created campaigns with new content to support the product offering and secure her knowledge as the Jean Queen. We created content on the hot new trend; denim customisation. Shot by our in-house professional photographer, this unique content with high resolution images was then shared on the DONNA IDA’s blog and social media before being distributed to press.
Content Created included How to Rip, Fray & Distress http://www.donnaida.com/blog/style-advice/how-to-rip-distress-fray-your-jeans and How to Release Your Hems http://www.donnaida.com/blog/style-advice/how-to-release-the-hem-of-your-jeans These images featured in YOU magazine, STELLA magazine, Daily Mirror, Telegraph, Marie Claire & Who What Wear.