PROJECT DESCRIPTION

Donna Ida Thornton is a leading denim expert and for SS16 we created campaigns with new content to support the product offering and secure her knowledge as the Jean Queen. We created content on the hot new trend; denim customisation. Shot by our in-house professional photographer, this unique content with high resolution images was then shared on the DONNA IDA’s blog and social media before being distributed to press.

EVALUATION

Following a denim customisation workshop, we created content for the press and the blog including How to Rip, Fray & Distress Your Jeans and How to Release Your Hems  These images featuring Donna Ida Thornton appeared in YOU magazine, STELLA magazine, Daily Mirror, Telegraph, Marie Claire & Who What Wear.