Category Archives: NAKED TRUTH

LornaLuxe & NakedPRGirl – How To Speak To Influencers

How to Influence an Influencer Spilling secrets is fast becoming something that LornaLuxe and I excel at. Especially if it is combined with an audience, an agenda about digital and each other (and possibly a bottle of Champagne if it is after 5pm soz 7pm - tee hee). Anyway, Cision invited us to appear in their series…
Read more

London Mayor Election Based on the Elects Booklet 2016

First of all, I'm praising this booklets very existence. Even if you haven't had time to engage with the Mayor of London election, you've probably had time to sit on a bus for twenty minutes and read through the marketing material. And each candidate paid £10,000 to be involved and print it so thank you…
Read more

Beyoncé The Queen of Marketing 

Beyoncé is a Lycra and Swarovski crystal covered marketing dream, a sparking stick of dynamite with so much business sense I think she could actually run the world - B for president? Anyway, Queen Bey has been busy in April. First she LANDED her Athleisure range Ivy Park utilising social media, and ruffling feathers by…
Read more

Insta-Flock – Instagram Notifications Prove We’re Sheep

If little Jerry told you to jump off a cliff, would you? And so goes the usual parent to child life lesson handed out in those tricky school years. And this is the case for Instagrammers who this week succumbed to Insta-panic in a bid to beat the new algorithm change 'See The Moments You…
Read more

There’s A Problem With Rihanna’s BBHMM Video

Rihanna’s latest video ‘Bitch Better Have My Money’ has been creating a stir across the globe. And why not? It features enough marketing ploys to make sure it hits all the digital front pages and zooms straight to the top of the social media search bar; nudity and violence. Current plays on YouTube stand at…
Read more

NAKED TRUTH – PR Crisis Management – Jeremy Clarkson & Zayn Malik

Jeremy Clarkson and Zayn Malik had very little in common before this day of reckoning, but alas they will be forever connected through their career changing events. Giffs, jokes and videographics are already sweeping the web underlining today as the end of an era as Top Gear presenter Jeremy Clarkson's contract with the BBC is…
Read more

NAKED TRUTH – Future Job Interviews in 2025

In the future what do you think job interviews will look like? Will we be scoring job interviews based on our brand image? Our outfits? Or even our social media profile? Will you even have interviews? Given that in this day and age we're more concerned with reach than real life, how long is it…
Read more

NAKED TRUTH – Black Friday – Discount Savvy or Marketing Dream?

Last night outside Oxford Circus tube a man was holding a sign which said if we ask for penance then Jesus will save us. I couldn't help thinking he was probably the most sane person around. It was Black Friday after all, surely nothing can save us now?There were shoppers everywhere, the atmosphere was tense…
Read more

NAKED TRUTH – 10 signs you work in Social Media & are a Superhero

If you work in social media, you’ll know what I’m talking about. Especially if you’ve been using social media for a little while and have a nagging feeling you’ve taken the wrong turn but aren't quite sure what that is. Whether you work for an agency, a brand, journalist, stylist, fashion house, beauty blogger, we…
Read more