by Claire Etchell | 25th June 2018 | London, Naked Events, Naked Feature
I would be very happy if it was Royal Ascot every single day. I love the elegance, I like the rush of excitement when I see the races, I love the outfits, I love the names of the horses, the colours the jockeys wear, I love the fact that men have top hats and I even...
by Claire Etchell | 23rd June 2018 | London, Naked Feature, Naked Review
I’m going to come clean and admit that the first time I heard of world famous Frida Kahlo was when I went to a briefing at Grosvenor’s swanky Mayfair offices as they talked through plans for the year. I’m not sure HOW exactly I managed to avoid it – is this the...
by Claire Etchell | 22nd May 2018 | London, Naked Feature, Naked Review
Chelsea in Bloom and Belgravia in Bloom for Chelsea Flower Show have been growing in popularity over the years with big brands and small boutiques alike taking part each May to capitalise on increased footfall from the event. The great thing is, it looks like a multi...
by Claire Etchell | 11th May 2018 | London, Naked Feature, Naked Review
I am not exaggerating when I say visiting Parliament was like Christmas for me. I studied UK Government & Politics at A Level and was just fascinated by our brilliant but bonkers system. Like, we have a Head of State, the Queen, but with such limited powers…but we...
by Claire Etchell | 4th April 2018 | London, Naked Feature
Five years ago, I went to a conference that looked at the rise of online and confidently predicted that shops would essentially become ‘showrooms’ in the future. It made me think that we would be throwing out all the merchandise and creating art galleries...
by Claire Etchell | 27th October 2017 | London, Naked Events, Naked Feature, Seasonal
When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy...
by Claire Etchell | 22nd August 2017 | London, Naked Feature
Kensington Palace When I first moved to London, I couldn’t quite work out where Kensington Palace Gardens ended and Hyde Park started. Google informs me they are separated by water which starting at the Italian Gardens through The Long Water and opening up into...
by Claire Etchell | 20th August 2017 | London, Recent Work
Zakti Activewear is a relatively new kid on the fitness block which only launched in 2015 with womenswear. Since that, they’ve added menswear and kidswear plus linked up with former Pussycat Doll Kimberly Wyatt to launch a dance inspired collection which debuted...
by Claire Etchell | 17th August 2017 | London, Recent Work
In 2012, we held a focus group at Donna Ida HQ where we found out that customers really wanted to see how real women styled our clothes. We loved the idea and started to snap fans of the brand using our in-house team. What started off as an experiment flourished into...
by Claire Etchell | 4th June 2017 | London, Naked Review
Kew Gardens has such a special place in my heart – I mean flowers and gardens – what is not to love? It is in Richmond and has it’s own picturesque train station with a delightful looking pub right next to it. Kew Gardens itself, or Royal Botanic...
by Claire Etchell | 28th October 2016 | London, Naked Review
The thing is…I’m not a film expert which, when you’re in a cinema full of movie fans at the BIFA Central Picturehouse watching Michael Sheen being interviewed for Time Out London can be a bit of a daunting realisation. BUT I have seen five Michael Sheen films, oh yes....
by Claire Etchell | 18th September 2016 | London, Naked Review
Sometimes in London, it feels like you know ALL KINDS of things you really don’t need to. Like when a new hotdog joint is opening, how Pret Sandwiches are ranked from 1 to 50, or how big the waiting list is at a swanky restaurant you’re never likely to...
by Claire Etchell | 5th September 2016 | London, Naked Review
St Paul’s Cathedral, where I’m sitting right now, is literally blowing my mind. The very famous London landmark was built by Christopher Wren and accessoried (shall we say) with intricate mosaics after Queen Victoria called it ‘dull, cold, dingy and...
by Claire Etchell | 4th July 2016 | London, Naked Feature, Naked Review
If you had to pick one fashion designer for a cracking night out, I would suggest Henry Holland. Firstly, from what I have gleaned, from last Friday evening while he was in conversation with Kinvara Balfour, he is exceedingly charismatic, funny, honest and I’m...
by Claire Etchell | 28th May 2016 | London, Naked Events, Naked Review
What’s a flipping silver gilt when it’s at home? Why does a show garden differ from a artisan garden? Do I have to wear white linen trousers to get in? Will they know the only flower I’ve successfully kept alive is a flaming Katie from Tesco? These...
by Claire Etchell | 23rd May 2016 | London, Naked Events
RHS Chelsea Flower Show is a huge event in London with thousands of people descending on the capital each May to see the fabulous blooms on display. This year is no exception and the surrounding retailers take part in ‘Chelsea in Bloom’ which this year has...
by Claire Etchell | 24th March 2016 | London, Recent Work
I am a Time Out Tastemaker. Intrigued? This doesn’t (sadly) mean that I work for Time Out writing witty and entertaining copy about London every day, nor does it mean (even more sadly)that I am wafting around Poppy Delevingne style and party-hopping on a sea of...
by Claire Etchell | 26th January 2016 | London, Naked Events
Turnbull and Asser are the classiest of menswear brands; established 1885, received their first Royal Warrant from Edward VII, make a lot of bespoke pieces, made in England, tally ho chaps! Their SS16 LCM launch was an in-store only affair which was small...
by Claire Etchell | 12th March 2015 | London, Naked Events, Naked Review
Alexander McQueen was a creative genius and joined together beauty, art, sculpture, history and culture all into one beautiful vision of fashion. His clothes were crafted, almost sculpted and he could see beauty in the ordinary or as he said himself, “I think...
