Category Archives: Latest Blogs

How to Market Black Friday

How to Market Black Friday Black Friday, especially for the UK market, can conjure up unsavoury images of apocalyptic proportions where shoppers mercilessly stampede over each other for a £50 TV in Tesco. You’ll have seen the footage of people knocking over displays and fighting in the aisles over rock bottom prices for limited edition…
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100 Years – First World War Centenary Events

100 Years - First World War Centenary Events It has been 100 years since the end of the First World War and it is important that we take time out to reflect and remember all of the fallen. It is often a difficult task to market a historical event and I’d like to do my…
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Getting Naked With Interview with Visit Parliament’s Ian Lacey

Getting Naked With Interview with Visit Parliament’s Ian Lacey I met Ian via good old Instagram when I posted a picture at one of my favourite spots in front of the Houses of Parliament. If you look closely, a cyclist is practising some kind of acrobatics by walking along the top of the barrier onto…
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How to Market Halloween – Retail, Digital and Social Media Tips

How to Market Halloween - Retail, Digital and Social Media Tips Double, double toil and trouble;. Fire burn and cash tills bubble. When did Halloween become such a marketing winner? All Hallows’ Eve has transformed from a celebration of a Western Christian feast into a month long, supermarket filled, if-you-like-it-then-you-shoulda-put-a-pumpkin-on-it, plastic fantastic, gore inducing, celebrity-backed,…
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GETTING NAKED WITH INTERVIEWS TIME OUT LONDON TASTEMAKERS

GETTING NAKED WITH TIME OUT LONDON TASTEMAKERS In 2015 Time Out London launched their Tastemaker community which aimed to add 200 London reviewers to their books and luckily I was one of them - you can read my original blog post from when I joined here. It has been such a success that it is…
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Getting Naked With Interview Paula Fry aka CityFashGal

Getting Naked With Paula Fry aka CityFashGal I first met Paula Fry through her digital persona, @CityFashGal and thought she was hilariously funny. Fast forward six months and I was sat with her discussing a DONNA IDA shopping event in the veryyyyy plush offices of the financial company she works for. CityFashGirl does exactly what…
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Black Box Thinking: The Surprising Truth About Success by Matthew Syed

Black Box Thinking: The Surprising Truth About Success AUTHOR: Matthew Syed PUBLISHED: Great Britain 2015 by John Murray Publishers REVIEW: How can we learn from our mistakes? Why do some people do this and others don’t? Matthew looks at the power of a positive attitude towards failure and it’s profound impact on success in any…
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NAKED REVIEW – Thinking Small by Owain Service & Rory Gallagher

Thinking Small - The Surprisingly Simple Ways to Reach Big Goals AUTHOR/S: Owain Service & Rory Gallagher PUBLISHED: Great Britain 2017 by Michael O Mara Books Ltd REVIEW: How can thinking small help you reach much bigger goals and ambitions? This book will show you how and provides a simple framework to do just that.…
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NAKED REVIEW – Bounce – How Champions Are Made by Matthew Syed

Bounce - How Champions Are Made AUTHOR/S: Matthew Syed PUBLISHED: Great Britain 2010 by Harper Collins Publishers REVIEW: How can you find the hidden secrets to success - in sports, business, music and just about anything you want to turn your hand to? Search no more as this book will show you some interesting and…
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NAKED REVIEW – The Chimp Paradox by Dr Steve Peters

The Chimp Paradox AUTHOR/S: Professor Steve Peters PUBLISHED: Great Britain 2012 by Edbury Publishing REVIEW: How can you manage your mind so that you can conquer your fears, operate with greater control, focus and confidence? Prof Peters has some great ideas and systems to enable us to learn how do just that. “If you measure…
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