Category Archives: BLOG

Peter Pilotto and Christopher de Vos Interviewed by Kinvara Balfour

I like design duo Peter Pilotto and Christopher De Vos from the very start of their interview with Kinvara Balfour at the V&A because they're thinkers; they exude a quiet confidence and talk carefully and honestly about their luxury fashion label. So, there'll be no crazy, flash in the pan decisions here, no misplaced exuberance,…
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V&A Undressed: A Brief History of Underwear

In PR and marketing terms, underwear is dynamite. It can make you thin, get you laid, define your abs, give you a bigger butt, enhance your cleavage, say 'hello boys', impress the girls, you know the drill. As I talked about in my blog 'Who Sells You Your Pants' the dream is never far away…
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Super Injunction A Modern PR Disaster

I admit it took me ten minutes to google and unearth the shamed married celebrity who like Voldemort in Harry Potter, shall not be named, and has taken out a super injunction to prevent their identity being revealed after a threesome. In all honesty, in PR terms, it is now to become a circus; people love…
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TimeOut Tastemaker Reviews London

I am a Time Out Tastemaker. Intrigued? This doesn't (sadly) mean that I work for Time Out writing witty and entertaining copy about London every day, nor does it mean (even more sadly)that I am wafting around Poppy Delevingne style and party-hopping on a sea of champagne and canapés. It does mean that I am…
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Donna Ida says Hello to Sadie The Boiler Suit

Events are a huge part of the fashion calendar and no one (I repeat no one) can throw a press party like Jean Queen Donna Ida Thornton. On 27th November (during peak press day time) I worked with Donna to help her launch THE hot new denim shape for SS16; Sadie the Boiler Suit. Donna,…
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Marketing A Charity – Shine Night Walk Marathon Magic

Why oh WHY would you do a marathon? That's what you must be thinking. This is what I was thinking at mile 21 in the dark streets of London.   Walking a marathon has never been a lifelong dream or something I have ever strived for. But the reason I walked 26.2 miles on Saturday…
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Getting Naked With Interview – LornaLuxe

LornaLuxe has burst into my life like a perfectly formed, seriously well-dressed stick of dynamite. My first glance of LornaLuxe came at Donna Ida as I perused the shots the team had taken of denim lovers at London Fashion Week. LornaLuxe was selected as one of our 'Best Dressed' and that blog post was one…
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Getting Naked With Interview Rachel Hardy

Rachel Hardy was born to be in PR; she’s super hardworking, passionate, supreme networker and she has (quite importantly) got the type of honesty and integrity that has made her respected by her colleagues, peers, celebrities and journalists alike. She is THE Head of Press at Lime Pictures. Not heard of it? Oh yes you…
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NAKED EVENT – Panache Lingerie My Role Model Launch

The lingerie market is one that interests me, as I discussed in my post 'Who Sells You Your Pants' - I'm always intrigued by the marketing ploys we use when simply trying to flog the essentials. Often it can feel like we're overselling things, like seriously can the right brassier REALLY empower me? And why…
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NAKED REVIEW – Edith Bowman’s Great British Music Festivals Book

“I’ve never had a time when I said I’m never coming back to a festival,” Edith Bowan. Edith Bowman is a believer in an egalitarian festival society. One which embraces a changing music industry and instills a belief that festivals should be a place that anyone and everyone can go to - pregnant women, families…
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