Category Archives: BLOG

NAKED FEATURE – Job Advice – How To Get A Job In PR

How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: A) Eddie from Ab Fab - 'Everybody's there, everybody! Big names you know. Chanel, Dior, Lagerfeld, Givenchy, Gaultier, darling. Names, names, names.' B)…
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EXPOSED – David Beckham

David Beckham is a 21st century god. He embodies the modern man; he's sporty, handsome, and a family man who's ability to be down to earth but still inspire, lead and teach has led to an OBE and is loved by women and men alike (women want to be with him and men...probably want to…
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NEWS FLASH – Grazia Shop & My-Wardrobe Store‏

Within 48 hours last week, we had two announcements seemingly unconnected. First of all Grazia announced it had partnered with London boutiques website to add an ecommerce shopping platform to their offering. The second was that e-tailer My-Wardrobe had taken the decision to open their first store in Bayswater. NAKED LOVE As I said, at…
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NAKED FEATURE – Let’s Talk About Breasts

Boobs. Tits. Breasts. Call them what you will, but right now, they have never been so political. It is not straight forward though, they bring contradictory feelings. Inciting passion and hatred in equal measures. And they’re not going anywhere. They’re in your newspaper, on the internet and in advertising. Fashionable and distasteful at the same…
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Naked Three – May 2014 – Kimye, Blurred Lines & Killing A Mocking Bird

May was a month for THE celebrity wedding of the year, a few more Blurred Lines and for Killing a Mocking Bird. Here's my verdict on three memorable events... NAKED ONE - Article of the Month - The Fashion Marketing Machine Behind Kim Kardashian and Kanye West's Wedding Love them, loathe them or don't understand them, the Kardashian's are…
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NAKED TIPS – How To Be A Brand

If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules, the most important thing is to be yourself and the rest will follow - even though image…
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NAKED FEATURE – Are You Ready To Be A Brand?

Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality TV to the growth of social media, fame and notoriety are closer than ever before. Ten years ago, PR and…
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NEWS FLASH – Marks and Spencer’s Leading Ladies

The Campaign - Marks and Spencer's SS14 Leading Ladies campaign is their second installment of their new big budget clothing marketing strategy. For starters, I feel for Marks and Spencer's the way I feel about Heinz Tomato Soup. It's that great British institution that, although you don't use it every day, you want it to…
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NAKED FEATURE – Content is King

I’ve been watching with interest the number of journalists flitting over to the world of retail. At first I presumed that perhaps the demise of print media was fueling the change. It doesn’t take a genius to spot that news, which was once perfect fodder for the daily, weekly and monthly magazines, is now gradually…
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NAKED THREE – April 2014 – George, Sexessories & Mossy

Each month I'll be rounding up a few topical articles that made me think...starting with April. NAKED ONE – Article of the Month 29th April 2014 - Hadley Freeman, The Guardian, So ‘debonair’ George has been ‘tamed’, while ‘tragic’ Jen was ‘saved – no surprise there. I knew I was going to love this article…
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