Category Archives: BLOG

NAKED TIPS – How To Be A Brand

If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules, the most important thing is to be yourself and the rest will follow - even though image…
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NAKED FEATURE – Are You Ready To Be A Brand?

Andy Warhol famously said; ‘In the future, everyone will be world-famous for 15 minutes.’ Looking at where our society is heading, it may end up that it is really true, from the explosion of reality TV to the growth of social media, fame and notoriety are closer than ever before. Ten years ago, PR and…
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NEWS FLASH – Marks and Spencer’s Leading Ladies

The Campaign - Marks and Spencer's SS14 Leading Ladies campaign is their second installment of their new big budget clothing marketing strategy. For starters, I feel for Marks and Spencer's the way I feel about Heinz Tomato Soup. It's that great British institution that, although you don't use it every day, you want it to…
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NAKED FEATURE – Content is King

I’ve been watching with interest the number of journalists flitting over to the world of retail. At first I presumed that perhaps the demise of print media was fueling the change. It doesn’t take a genius to spot that news, which was once perfect fodder for the daily, weekly and monthly magazines, is now gradually…
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NAKED THREE – April 2014 – George, Sexessories & Mossy

Each month I'll be rounding up a few topical articles that made me think...starting with April. NAKED ONE – Article of the Month 29th April 2014 - Hadley Freeman, The Guardian, So ‘debonair’ George has been ‘tamed’, while ‘tragic’ Jen was ‘saved – no surprise there. I knew I was going to love this article…
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NAKED TRUTH – Tweeting the death of Peaches Geldof

Peaches Geldof's death is extremely sad. Bob Gelfof's words are so poignant and non-celebrity, it is uncomfortable reading, which feels as if you are encroaching on his grief. "Writing 'was' destroys me afresh. What a beautiful child. How is that possible? How is that bearable?" he writes. But encroach we have, because in a matter…
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