Category Archives: BLOG

NEWS FLASH – Like A Girl Campaign

What does it look like to run like a girl? At first this video by Always had all the makings of a campaign that would be an over cheesy offering but in truth it has turned out to be an internet sensation, it has gone viral with over 13 million views on YouTube and the…
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NAKED TRUTH – The Hacking Scandal

The phone hacking scandal has been so full of drama which has been so wide reaching, it makes Pulp Fiction look like a nice little story. It started with one 'rogue' reporter before dragging into the whole dirty mess editors, police and finally politicians. You can only imagine Brad Pitt is limbering up to play…
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NAKED FEATURE – ASOS – A Phoenix From The Ashes?

Just as I had landed in Croatia this week, I got a text from a friend utterly alarmed that the ASOS website was down. At 5.56am she sent me this picture captions 'wowsers'. And wowsers indeed, because in this day and age it had to be quite the emergency to think about pulling the plug…
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NAKED FEATURE – Job Advice – How To Get A Job In PR

How to get a job in PR? This is the million dollar question, but first of all, do you want to be in PR? If you have grand illusions that you will be: A) Eddie from Ab Fab - 'Everybody's there, everybody! Big names you know. Chanel, Dior, Lagerfeld, Givenchy, Gaultier, darling. Names, names, names.' B)…
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EXPOSED – David Beckham

David Beckham is a 21st century god. He embodies the modern man; he's sporty, handsome, and a family man who's ability to be down to earth but still inspire, lead and teach has led to an OBE and is loved by women and men alike (women want to be with him and men...probably want to…
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NEWS FLASH – Grazia Shop & My-Wardrobe Store‏

Within 48 hours last week, we had two announcements seemingly unconnected. First of all Grazia announced it had partnered with London boutiques website to add an ecommerce shopping platform to their offering. The second was that e-tailer My-Wardrobe had taken the decision to open their first store in Bayswater. NAKED LOVE As I said, at…
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NAKED FEATURE – Let’s Talk About Breasts

Boobs. Tits. Breasts. Call them what you will, but right now, they have never been so political. It is not straight forward though, they bring contradictory feelings. Inciting passion and hatred in equal measures. And they’re not going anywhere. They’re in your newspaper, on the internet and in advertising. Fashionable and distasteful at the same…
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Naked Three – May 2014 – Kimye, Blurred Lines & Killing A Mocking Bird

May was a month for THE celebrity wedding of the year, a few more Blurred Lines and for Killing a Mocking Bird. Here's my verdict on three memorable events... NAKED ONE - Article of the Month - The Fashion Marketing Machine Behind Kim Kardashian and Kanye West's Wedding Love them, loathe them or don't understand them, the Kardashian's are…
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NAKED TIPS – How To Be A Brand

If you've been reading 'Are You Ready to Be A Brand?' and have decided that you're ready to define your online persona, I've put together a few tips to help you. There are no hard and fast rules, the most important thing is to be yourself and the rest will follow - even though image…
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