Category Archives: BLOG

NEWS FLASH – Social Media The New Fashion Trend

Social media is fast becoming THE biggest new trend in fashion for AW14. It started with journalists and bloggers sharing their FROW catwalk experiences from their mobiles at Fashion Week and gathered pace when Instagram was named the most influential form of social media by Bell Pottinger Wired who noted that consumers were engaging with…
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NAKED TRUTH – Where Have All The Men Gone?

Last week, the GQ Men of the Year Awards took place in a glittering ceremony in London where 20 men and one woman received awards. Really TWENTY men? Are you sure? Wasn’t it just a Kim Kardashian West show? We also had the unnerving news that 101 celebrities (not Dalmatians) had their phones hacked and…
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EXPOSED – Justin Bieber

This week I've been thinking about Controversial Men in History, but now I'm consider those modern bad boys who are hitting the headlines. Starting off with singer extraordinaire Justin Bieber. USP - Loyal Fanbase | Carefree Attitude | Believer | Child-star | Living the Dream '“I'm telling you, people. Everyday we wake up is another…
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EXPOSED – KATE MOSS

After looking at some of the most Controversial Women in History, it's time to confront our modern day game-changers. This week I give you, Kate Moss. Bad Girl USP - Rock Chick | Contradiction | Resilient | Super Model  Famous Quotes: 'Nothing tastes as good as skinny feels' Kate Moss, interview with WWD, 2009 'He told…
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EXPOSED – Lady Gaga

The History of Controversial Women is always compelling from Eve in the Garden of Eden to Queen Cleopatra of Egypt. This week I've added Lady Gaga to my roster of controversial modern celebrity bad girls so let's explore her USP's and the brand she has created. Bad Girl USP - Gender Exploration | Outrageous Fashion | Army…
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Terry Mansfield – The Media of the Future

The future is looking like something from The Matrix movie mixed with a touch of Back to the Future right now. Google Glass is on the horizon and mobile marketing is gathering pace, so what does this mean for our media platforms? Print is declining and transforming rather than dying, Daily Mail has a strong…
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NEWS FLASH – Net-A-Sporter Wins Gold

Net-A-Sporter launched earlier this month to  add a sportswear arm to their luxury ecommerce proposition. Clever right? I know from working in the Belgravia and Chelsea area that women have changed the way they work out. They're no longer hiding in baggy, ugly workout gear teamed with trainers in garish colours, they want to look…
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NAKED TRUTH- Life is a Catwalk for Politicians

NAKED TRUTH- Life is a Catwalk for Politicians The cabinet reshuffle has never been so exciting. Frankly, because it has never looked so attractive. The coverage of Esther McVey and the host of female politicians who received cabinet positions has been much discussed this week. Politics is not exactly a sexy subject, but yet it…
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EXPOSED – Madonna

After starting off looking at the History of Controversial Women, I decided to look at modern celebrity personas and exposing how they have used their USP's to climb to the top. Starting off with a true Bad Girl and the Queen of Pop, Madonna's image is on the naughty side of the richter scale purely…
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NAKED FEATURE – History of Controversial Women

Women have been tarnished with the naughty brush ever since the serpent tempted Eve to a piece of forbidden fruit in the Garden of Eden. Saddled with the shame of the downfall of man, Eve’s story, has been re-written throughout history into countless cautionary tales of the dangers of straying off the straight and narrow.…
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