Turnbull and Asser are the classiest of menswear brands; established 1885, received their first Royal Warrant from Edward VII, make a lot of bespoke pieces, made in England, tally ho chaps! Their SS16 LCM launch was an in-store only affair which was small but perfectly formed, but for AW16 they moved to The Vaults at RSA House to showcase their new collection.

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The premise of the range is The Artist and The Architect, two seemingly contrasting themes brought together in the Turnbull & Asser range. It is artists versus architects; so every squiggly bright brush of paint is juxtaposed with a strict straight monochrome line.

 

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The arches and exposed brickwork create a backdrop with a slightly sinister touch where underneath the arches, the garments are lit-up on wooden mannequins with their shadows playing out against the wall.

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One of my favourite parts of this event was the artwork echoing the theme throughout with striking black, white and red graphics hanging in the archways. With a nod to George Orwell’s 1984 and definite influence from posters in a time of War, they proclaim ‘Welcome to Mundania, Conformity is the Key to Community,’ ‘Stamp Out Eccentricity and Flamboyance’ and ‘Stay Vigilant, There Are Artists Among Us.’

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This all culminates at the end of the tunnel with a literal photo op. Artists and architects are all hanging out together by in their separate niches divided by a central line. Strong, colourful checks and bold accessories and a easel for the artists and grey/blue tones with subtle prints for the architects who are seen having a meeting about a meeting around a desk.

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But what of the clothes? Well they displayed the sharp tailoring the brand is renowned for with key pieces including a paint effect blazer for The Artist and long strict coats for The Architect.

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Each outfit is finished off with a prop and plenty of accessories including ties, bow ties and printed pocket squares. Turnbull & Asser ensure their clothing is a surefire way to create the perfect image for a first impression.

Turnbull_And_Asser_AW16_The_Artist_and_The_Arcitect_NakedPRGirl_Blog_Menswear A key piece in the collection was a burgundy jacket printed with London icons throughout it, a great choice for the London based brand.

Turnbull_And_Asser_AW16_The_Artist_and_The_Arcitect_NakedPRGirl_Blog_Menswear  For creative campaigns, a cohesive marketing message, PR-ability, product, set design, joined up-ness, you can’t fault it. Who do I want to hang out with? Ah there’s plenty of room for both artists AND architects in my world!

Claire Etchell NakedPRGirl