Ah David Beckham, how we LOVE YOU! Well I always loved you, but your public image has had a rocky ride as I revealed in David Beckham Exposed. Yet there is reason for celebration, the ex-footballer is celebrating his 40th birthday by joining social media platform Instagram. Happy days. He's already on Facebook but has thus far not joined Twitter.
It is funny how we are now marking landmarks through social media - making new accounts, creating hashtags, setting up the perfect photo. David Beckham's as it happens was a classic morning bed head shot - like any social media pro - he knows how to do it! This move also secures him thousand of shares and plenty of column inches to mark his big day. Here's his first post - not bad hey?
It comes just a short time after Brooklyn Beckham shot a thank you video to his fans for helping him reach a million followers - something his dad has conquered in just one day. The Beckham Brand looks set to grow into a power family with the new wave of Beckham's reaching social media age and maturity. In social media they may find that they have direct control of their image and how they are portrayed. Victoria Beckham's account has always shown her cool sensibilites and dry sense of humour.
Here's Brooklyn Beckham's own headline making video:
Read next EXPOSED David Beckham.