Getting Naked With Interview - Kelly Eastwood The London Chatter

Getting Naked With Interview – Kelly Eastwood The London Chatter

“I like a Hendricks with some cucumber, and any other gin I’ll take with a helluva’lotta lime!”
Meeting Kelly Eastwood, a.k.a ‘The London Chatter,’ at Mr Foggs Gin Parlour for her D…

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HOW TO PLAN A HALLOWEEN PARTY

HOW TO THROW A HALLOWEEN PARTY

When I was growing up, Halloween was one night a year, you’d carve a pumpkin or a turnip and wear a makeshift witches outfit and off you trotted trick or treating. Now we’ve gone ALL American about it and it practically lasts a whole month with decorations and fancy dress taking more preparation than the BREXIT negotiations. I am ecstatic at the change, mainly because Bette Midler and Sarah Jessica Parker had shown how me how Halloween SHOULD BE DONE as the Sanderson sisters in the Oscar Award Winning *not really* Hocus Pocus – with amazing witchy costumes (SJP: I am beautiful! Boys will love me!) and overindulgence in this spooky time of the year.

Hocus Pocus Revisited

Hocus Pocus

BUT kids, it ain’t just fun, it is also about cash, in 2015 Halloween overtook Valentines Day to become the third biggest ‘event’ after Christmas and Easter with Briton’s spending a staggering £400 million on Halloween related products – and that’s just ME! http://www.thisismoney.co.uk/money/news/article-3286170/Halloween-overtakes-Valentine-s-Day-biggest-retail-event.html Anyway, in a SJP way, I got to thinking about how to throw the perfect Halloween party in a marketing sense? So here I am with my tips for a running a spooky party as if it were a PR event.

Max: But everyone here knows that Halloween was invented by the candy companies it’s a conspiracy!

Allison: It just so happens that Halloween is based on the ancient feast called ‘All Hallows Eve’ It’s the one night of they year where the spirits of the dead can return to Earth.
Hocus Pocus

SET THE DATE
Duh like we all know it is 31st October right? Wrong! Like all good celebrations, this guy now stretches out over a week period. Every year will differ so it is super important to plan accordingly. For example a Friday night might mean more people can come, Saturday is a great time but you’ll face heavy competition from others, and you can always consider mid-week if that is when the 31st falls. Word to the wise though – DO NOT attempt to dress up on 1st November – me and a friend tried to go out once and in the words of Craig Revel Horwood, it was a DISASTER darling. No one wants to be the only one dressed as a runaway dead bride in the middle of Dalston.

THE VENUE
Decide nice and early and get the event listed on Facebook so it reminds/annoys everyone and you can start to work who is in or out. It is always good to take your costumes out for a spin so my favourite is a house party/local pub hybrid. As with Christmas, you want LOW expectations and HIGH fun factor. So keep your plans simple with minimal travel required.

“The only two choices for women; witch and sexy kitten.” Miranda, Sex & The City

#HeidiHalloween #2012 @gettyentertainment

A post shared by Heidi Klum (@heidiklum) on

THE OUTFIT
Who will you be? Forget the supermarket outfits and get creative, especially with celebrities like Heidi Klum pushing the boundaries with her epic creations enabled by a team of makeup artists! Pinterest and t’internet is a great place to browse and let your imagination run wild! I recommend planning in advance so that you can order wigs and accessories from Amazon if you can. I rustled up Jessica Rabbit this year and am going to see if I can channel the Mother of Dragons this year.

Claire Etchell Naked PR Girl in Halloween Costume

HAIR & MAKEUP
For makeup – more places and more freelancers than ever are offering professional makeup for Halloween so you can indulge if you want to spend the cash which creates a super professional look, perfect for Instagram. If you’d rather freestyle, YouTube is the place to be – makeup tutorials are addictive and you can watch people transform step-by-step and then pop to Boots to get cheap and cheerful products to replicate on a budget.

DECORATIONS
Oohhhhhhh my favourite!!!!!! Working in London and especially near Chelsea, you get to see amazing decorations on pure beautiful white houses. I stumbled across this beauty last year near DONNA IDA in Belgravia and Chrissabella took this snap near Selfridges. Oversize decorations are great but be careful spending stacks of cash because where are you going to store your oversized spider all year? I love the simplicity of the pumpkins (usually around £2 per pumpkin), police caution tape (so fresh and modern) and the webs with spiders (also about £2 per pack). I want to go crazy, and buy tombstones and spider shaped sweets but common sense is telling me to keep it simple. Wilkinson’s has the best selection I’ve seen and is great value for money.

Claire Etchell Naked PR GirlHalloween

PLAYLIST
Help me I’m struggling with this one! I’ve so far got Taylor Swift ‘Look what you made me do?’ and Michael Jackson aka the BEST HALLOWEEN SONG EVER ‘Thriller’ and Spotify thankfully has a pretty good selection of playlists to set the mood. I once went to The Phoenix pub in London and they played old horror films on the screen in the background (on silent) to create the Halloween atmosphere.

COVERAGE
Lols. Well you could set a hashtag to group together all your Halloween posts from friends…but this may be ever so slightly overkill – mwah ha ha 😉 Ensure you have plenty of drinks (add red liquor to prosecco to make them bloody) and leave out a dressing up box of halloween guises for your guests to play with and snap away wearing. That way, the whole world will know your PARTY is AWESOME.

HAPPY HALLOWEEN GANG!

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Hocus Pocus

Getting Naked With Interview with Journalist Luke Chilton

Getting Naked with Journalist Luke Chilton

I first met Luke Chilton at a party approximately a hundred years ago where there was a free bar (standard) and if memory serves me correctly, an up-and-coming singer called Emeli Sandé was providing the entertainment. At the time Luke was writing for a magazine but little did I know that he would shortly be landing a dream job, at our media equivalent of a national treasure, This Morning presented by the charismatic duo Phillip Schofield and Holly Willoughby. From there he was part of the team to launch the short-lived but no less successful New Day and these days he is putting all his journalism training into practice searching for un-sung heroes with the wildly successful and inspirational Pride of Britain Awards. What I really like and admire about Luke, is that he is not afraid to speak his mind, or offer his opinion. But, equally, he is not about to start a heated debate for the sake of it. All these qualities make him a thoughtful, versatile, thoroughly interesting guy who has worked in many different fields but at the core, he knows how to tell a bloody good story. Here’s my interview with the captivating and very funny, Luke Chilton.

Luke Chilton

NakedPRGirl: Where are you from and where did you grow up?
I was born in Edinburgh, but I grew up in a very small, leafy village in the south east of England. We had a big lake and maybe two pubs. I guess it was a bit like a slightly rubbish version of Dawson’s Creek.

NakedPRGirl: When I met you, you were Features Editor at Real People? How did you get your first job as a journalist?
I was very lucky; I did some work experience at Real People magazine while studying for my NCTJ journalism qualification. They asked me to come back after the course, originally as an “office assistant’, and I ended up staying five years. I think being a man helped (as usual), because men working in the weekly magazine market were a bit of a novelty back then.

NakedPRGirl: It must have been a challenging role? Did you learn a lot? Any crazy real life stories to report?
People can be a bit snobby about ‘true life’ titles, but there’s a real skill in writing in that style. The interview process is really in-depth and you have to turn random true events into narratives with a beginning, a middle and an end that resonate emotionally. People say if Shakespeare were alive today, he’d be writing Eastenders – I say he’d be writing for Take A Break.

I remember interviewing a woman who got stuck in her bath. She was there for hours until finally her son came home from work and rescued her. The incident spurred her on to eat more healthily. So just within that simple story you have comedy, tragedy and redemption.

The stories in these magazines are about the most dramatic and extreme things that can happen to people – and they really do happen! You’d be surprised how much work goes into making sure these stories are 100% true. I interviewed everyone from terminally ill teenagers to swingers to parents of murder victims. I once wrote a piece told from the point of view of a pig.

Luke Chilts

So that’s was a good training ground for a journalist, especially when I would be sent all round the country to interview people in their homes. That really expands your world-view that you wouldn’t get from say, re-writing press releases in an office.

Luke Chilton

NakedPRGirl: From there you went to This Morning as News Producer, was this your dream job? Did you have a favourite presenting duo? How did you handle the early starts?
The early starts were okay – luckily there was a never-ending supply of toast to keep you going.

I don’t think there’s another show on TV quite like This Morning. Whatever you think of it, the mix of current affairs and often truly bizarre human-interest interviews is unique to British television. That’s what I liked about the job – you never quite knew what was going to happen next. One day you’d be writing questions for the Prime Minister, the next you’d be trying to get a cat to give Rylan a high-five.

I had run-ins with Scientologists, David Icke nearly throttled me and once I spent a night in the studio trying to catch the This Morning ghost with a psychic and his spirit guide. They made me dress up as a gorilla a couple of times.

Luke Chilton

Luke Chilts

Another time we had to find someone to agree to get a vasectomy live on air. After a lot of rejections, I eventually found a guy willing to do it, and we arranged everything. At the last minute I asked the man his surname, and it turned out to be “Balls”. No way would the viewers buy that co-incidence! It was too late to find anyone else so in the end we just had to never say his surname on air! But things like that were genuinely quite ground-breaking for morning television, and informative too.

Actually This Morning has an important role in delivering content to an audience that isn’t served well by other news outlets. Daytime TV viewers don’t necessarily watch Newsnight or Panorama, but they will watch an item on This Morning about, say, Islamophobia. I think This Morning does a good job of covering subjects that matter to their audience in a balanced and straightforward way.

As for presenters, I would say Eamonn Holmes is one of the most genuine presenters on TV. He’s exactly the same on-set as off screen and always showed a real compassion for the guests before and after the show.

NakedPRGirl: You were Deputy Features Editor at The New Day which got off to such a cracking start that everyone was surprised by its sudden closure. What do you think the future of news looks like?
I’m no expert but I can’t envision a world where people don’t want to read the news. So it’s just about working out how to monetize the way we read it.

The current trend in TV seems to be monthly subscription fees, a la Netflix, but that hasn’t seemed to work for newspaper websites. I think the bravest step a newspaper could take now would be to completely shut down their print version and go all-out online. That would force its loyal readers onto their website / app. But that’s risky strategy!

The New Day was great fun and a really good opportunity for me to work on the launch of a national paper. While I was there I was lucky enough to be sent to India with Save The Children to report on child labour in Delhi. That’s a world away from dressing up as a gorilla.

Sadly I doubt they’ll ever be another national newspaper launch like The New Day. But I could be wrong – look at the recent rise in sales of physical books. I do think any new newspaper would have to be a free sheet like the Metro / Standard to survive.

It’s a scary time for print journalists because it seems like the world is ending. But digital journalism is really still in its infancy and changing all the time. Already you can see the public becoming frustrated with ‘click-bait’ headlines. We’ve seen the rise and fall of the ‘listicle’ style of article. So I’m sure that we’re still in the middle of this latest evolution of journalism, and eventually someone will figure out how to make it work for readers and publishers. “Life will find a way” as they say in Jurassic Park.

Luke Chilts

NakedPRGirl: You’re working on Pride of Britain at the moment which has become such an iconic event, what’s your role there? How is it to work on such a high profile and inspiring event?
I am part of a big team that scours the country for super-impressive people. We come up with a short-list of amazing nominees for the judging panel to choose from. Once the winners are decided, it’s all about turning their stories into an entertaining, inspirational TV show. With the amount of negative news around at the moment, it’s refreshing to work on something that is over-whelming positive. We try to recognise the good in people, especially those who are over-coming extreme obstacles to help others. Please watch it. I guarantee you will cry (In a good way.)

NakedPRGirl: How does TV differ from print?
On live TV, an interviewee is pretty much completely unedited. You are reliant on them ‘performing’ on-screen to get a great interview. In print, the journalist has the power to control the narrative a little.

Luke Chilts

There are pros and cons to both methods! When I wrote for ‘real life’ titles like Real People, I was able to help people tell their stories in the most dramatic and readable way possible, in a way that perhaps they wouldn’t have been able to on their own. But there’s an immediacy in live television, where you can have instant reaction and unpredictable moments, that you can’t recreate in print.

NakedPRGirl: How has digital impacted and changed your job?
The Internet has enabled anyone with a computer to become a journalist. Anyone can have a blog or a Youtube account or even just a Twitter handle and plonk his or her view onto the world. That’s great in a way, because it means everyone has a voice, not just old men in Fleet Street. But it also means there will inevitably be a drop in quality of the journalism.

Luke Chilts

The biggest change in television has been on-demand and catch-up viewing, but I think they’ll always be a place for live news and magazine programmes. I think people enjoy watching something knowing that millions of others are watching it at the same time too. And now with a show like This Morning you can have live interaction with viewers that can actually change the direction of the show while it’s on air. That’s a good way to build a connection with an audience that you couldn’t do 10 years ago.

Luke Chilts

NakedPRGirl: Who’s your favourite person that you’ve interviewed or worked with over the years?
I wouldn’t say favourite, but one I remember vividly is going to meet the parents of an 11-year-old girl who died of cancer. Coincidently they lived in the little village I’m from, so I went back there to interview them in their home. They lived just round the corner from the house where I grew up. It was incredibly sad and had completely shattered the lives of her family, who were shell-shocked but desperate to pay tribute to their daughter. It’s easy to become blasé & cynical when you’re a journalist, working day in, day out on sad stories. But every so often you work on something that can circumvent that.

NakedPRGirl: What’s your favourite social media channel? Do you use social media for work?
Actually one of the first things I do when I wake up is look at Twitter. Twitter Trends and Moments are a good barometer of what the world is talking about. I mostly use social media for getting in contact with potential interviewees. Recently I had to track down a biker gang in the US and I was able to get in touch very quickly with their leader via Facebook. I guess even Hells Angels use Facebook now! Linkedin, despite its deriders, is also a helpful tool for finding experts and spokespeople. And I do like to see how people on social media react to a story I’ve written or a TV interview I helped set up. It’s interesting to be able to get live feedback on your work (even it’s not always positive)!

NakedPRGirl: Do you have any advice for aspiring journalists?
Pick a niche, something you’re interested in, and focus on becoming to ‘go to’ journalist in that field. Be nice to PRs.

NakedPRGirl: Do you have a motto or mantra that you live by?
I remember when I first worked at This Morning, if things every got really stressful (which they did, often), one of the producers would remind us “It’s only a TV show”. Ultimately in my field of journalism, the aim is to entertain people – whether that’s making them cry or laugh or shout at the telly. So sometimes you just have to roll the cameras and see what happens.

And whether I’m writing or tweeting or even saying something out loud, I try to ask myself two things: ‘Is this helpful?’.

By that I mean: Am I actually adding something useful to the debate, or do I just want my opinion heard? I might have a perfectly valid opinion about something but is it of value to anyone else? Am I saying anything new?

And the second one is ‘Is this boring?’ If something is both helpful and not boring, it probably has a good reason to exist.

NakedPRGirl: Where would you like to be in ten years time?
Like all journalists, I’ve got a good idea for a novel, so if any publishers are reading this, please get in touch!

Follow Luke on Twitter.
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Luke Chilton

Getting Naked With Interview - Journalist Rachel Tompkins

Getting Naked With Rachel Tompkins

When I first met Rachel Tompkins, it was in the dusty office of the The Ripple Student Newspaper at Leicester University and I was so in awe of her I was completely mute (not the best first impression huh?). She was the Deputy Editor, I was the new Features Editor, she was totally ice cool and I was not really sure how I’d landed the job. Fast forward to a (few) boozy nights out and we bonded over a love of double denim, writing, and l was extremely lucky to join her friendship circle. A lifetime has passed since then, double denim has actually gone full circle and become cool again (THAT’S HOW OLD WE ARE!), and she has excelled in her career going from strength to strength starting out in magazines and recently using her vast experience and little black book to go it alone in the freelance world. She is the hardest working person I know, she’s precise, she’s thorough and she will always help a friend in need. Rachel has also seen first hand the moves and changes in the industry from pre-print-loving Facebook to post-apocalyptic-digital Snapchat generation. She’s also been busy producing two millennials of her own, and also shares her experience of motherhood with regular articles over on MushMums. Rachel has spent a lifetime interviewing people, so imagine how excited I was to finally turn the tables and put her in the hot seat!

Rachel Tompkins Interview Journalist

NakedPRGirl: Where are you from and where did you grow up?
I was born in Oxford and grew up in a town near there. I lived there until I went to The University of Leicester at 19.

NakedPRGirl: What did you study? I know you were Deputy Editor at the student newspaper, was that important in your career path?
I studied English Literature at The University of Leicester. While I was there I started working on the student newspaper, The Ripple, and loved it. By the time I left I was the Deputy Editor. It was sometimes tricky juggling the workload of the paper (which was all done on a voluntary basis) with my degree work, and social life! But I learnt a lot there, made some mistakes too of course, but had great fun too. It was definitely important on my career path because during my last year of University I applied for a Postgraduate course in magazine journalism at City University in London. During my interview I had to talk the tutors through my work on the newspaper and other work experiences I’d done at the BBC and various other publications.

Rachel Tompkins Interview

NakedPRGirl: How did you get your first job at Take A Break?
Towards the end of my postgraduate course at City University we had to do a placement and I got one at Take a Break magazine. After two weeks they offered me a job! I went back to finish my shorthand qualification and accepted the job offer, starting work as a junior writer.

Rachel Tompkins Interview

NakedPRGirl: You spent many years at Pick Me Up magazine, how did you find your stories and what has been the most interesting one?
Whilst I was at Take a Break magazine I was headhunted by what was then IPC Media to work on the launch of a new magazine, Pick Me Up. There I had the privilege of working on a huge variety of stories, campaigns and franchises as I worked my way up from a writer to the Features Editor for a hub team that produces Pick Me Up and Chat. One story that sticks in my mind is one which I did fairly early on in my career there. It involved getting the ferry to the Isle of Wight to interview Stephanie Slater, the estate agent who was kidnapped in 1992 and held hostage for 8 days. She had changed her name to Phoenix Rhiannon and was an incredibly kind and genuine lady who welcomed me into her home and talked to me openly. But I spoke to so many interesting people, from Kerry Needham, who’s son Ben has been missing since 1991, to a 15-year-old girl who wanted to talk out to tell people why her dad had killed her uncle – because he’d been abusing her. Together, we managed to get a judge to lift an order prohibiting her identification so that we could publish her story. There were a lot of more light-hearted, sometimes shocking stories that we published too – like the woman who breastfed her dog, and the women who get paid to squash men!

Rachel Tompkins Interview

 

NakedPRGirl: You’re now freelance, how does that differ? What do you like about it?
Now I’m freelance I mainly work from home, which saves the commute. But it also means I miss the banter that came with working in a busy office. On the upside, I like the fact that I can write for a huge range of publications and platforms though, from magazines to newspapers to apps and even copywriting for businesses.

Rachel Tompkins Interview

NakedPRGirl: How has digital changed your industry and what do you think the future of journalism will look like?
When I first started working at Take a Break the letters bag was huge every day and I don’t think Facebook even existed then and I doubt the magazine even had a website. Now, of course, pretty much all the correspondence magazines receive is digitally, whether it be email, Facebook messages or texts. It means that you can have a much more immediate interaction with readers and contributors. However, with the rise of digital media it’s inevitable that print sales have declined. The sales figures speak for themselves, but you only have to look around on a train nowadays to see how many people are reading things on their phones compared to how many are actually reading a magazine. It’s a worrying time for journalists but people will always want to read things in some shape of form so I think there will always be a demand for journalists, they might just have to be a bit more flexible about how they work and who for!

Rachel Tompkins Interview

NakedPRGirl: You also write for MushMums, how important have mummy bloggers and forums been to becoming a parent?
There are an incredible amount of mum blogs out there; some fantastic, some awful! For me, I felt they were a great way of connecting with other women, and sometimes men, who are, or have been, experiencing what you are. It can provide support, advice, validation about your feelings or some much-needed humour! The danger is of course that, like many types of digital media nowadays, you can compare yourself to them and feel like your life isn’t as glamorous/exciting/perfect, so I think it’s important to try and keep perspective, and remind yourself that lots of them have professional stylists/photographers and so on!

Rachel Tompkins Interview

NakedPRGirl: What’s your favourite social media channel?
At the moment I’m loving Instagram. I’ve gone a bit off Facebook lately and prefer the fact that there seems to be less spam on Instagram. It feels more immediate somehow too.

NakedPRGirl: Do you think of your role as part marketer?

NakedPRGirl: How important is networking to you? Who inspires you to spend time with?
One of the fantastic things about working as a freelancer is that you’re constantly making new contacts when you’re pitching stories or being approached about work. It’s obviously important to maintain these contacts and I find that meeting people face to face is always best. You can get to know someone so much quicker in a shorter space of time in person. And I feel lucky that some of my best friends, both new and old, have been made through what began as work colleagues or contacts and then developed into trusted friendships. I love spending time with old colleagues who now work elsewhere, as it’s nice to compare notes. But it’s always interesting to have a few drinks with people in different areas of specialism too, as that can often provide a different insight into the industry.

Rachel Tompkins Interview

NakedPRGirl: How do you structure your working day?
I work part-time now because I’ve got two young boys. So on the days I’m working I drop them at school and nursery and am online straight away. I try to get interviews done in the evenings as that tends to be when people are available and home from work. Then I can get to work first thing in the morning writing it up. I don’t tend to stop for anything until I’ve got to collect the boys, because now I only work part-time my time is so precious. I know some people can work with children around but I’ve never been able to, so I tend to work most evenings and parts of the weekend too and try to juggle pitching ideas with writing commissioned pieces.

Rachel Tompkins Interview

NakedPRGirl: Do you have any advice for aspiring journalists?
Work hard and always try to deliver the absolute best you can. You have to be determined too, develop a thick skin and not take knock-backs personally. When I went for my placement at Take a Break magazine I spoke to someone who already worked there first and she told me to get in early in the morning because that’s what the editor did. It was invaluable advice and showed him that I was serious about the job. And try to be kind to people. It’s a pretty small industry so you never know when your paths will cross again!

Rachel Tompkins Interview

Rachel Tompkins Interview

NakedPRGirl: What’s your style? Any wardrobe staples?
After having my boys I went through a style crisis. Not working in an office in London any more meant that I was struggling to keep up with trends and find clothes that were practical but looked good too. Now my body’s back to normal and I’ve become a bit of an Instagram addict I love following a few different people on Instagram for ideas; The Frugality and Dress Like a Mum are good. I’ve also got a couple of really stylish friends who I shamelessly get ideas from. Recent purchases have been some boyfriend jeans from Asos and Gap, and I’m a sucker for a tasselled earring lately! I like Uniqlo for Breton tops and plain round-neck jumpers too.

NakedPRGirl: Are there any brands/people or magazines you’d love to work with?
I’m really enjoying the diversity that comes with freelancing so I couldn’t really pick out one brand or magazine in particular.

NakedPRGirl: What’s your strategy for the future? Where would you like to be in ten years time?
If I’m totally honest I’m all about the ‘here and now’ at the moment. I feel grateful to have two wonderful boys and I love having the flexibility to be around for them growing up, whilst also doing a job that I love. I’m keen to grow my freelancing in the future and work with new titles – both in print and digitally, as well as doing more copywriting for brands and businesses.

Rachel Tompkins Interview

If you have a story or want to commission Rachel check out her website: http://www.racheltompkins.co.uk
Follow her on Instagram: https://www.instagram.com/rachtompkins/
Follow her on Twitter: https://twitter.com/rachtompkins

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Top Festivals on Instagram

The humble festival has exploded over recent years into a colourful Catherine Wheel combining music, food, yoga, face paint (AND glitter bras?), we’ve moved from wellies to high end Hunters and from day festivals to VIP experiences. In the world of marketing, where the VIP pass can be exploited by brands to offer influencers, celebrities and journalists alike a little taste of the high life on their time (and money) in return for exposure, we’ve seen social media become one of the key ways to sell the ‘festival experience’. Sure who doesn’t want backstage access, free food, copious amounts of drinks and zero queues to the Portaloo {answers on a postcard}! Festivals can communicate through high quality images to thousands quickly and easily through social media and they are doing it well bringing the FOMO out in all of us.

Claire Etchell NakedPRGirl Festivals

My festival or should I say gig fashion vibe is usually a flattish boot (check these from Jones The Bootmakers), short shorts from Zara and a essential J Brand Denim Jacket.

Here’s my top festivals on social media who give me major marketing FOMO:

COACHELLA – The Fashion One

Oh Coachella what is NOT TO LOVE? Always happens early in the year when the UK is FREEZING thus massively appealing to celebs and social media stars who are starving for dreamy content. It is always beautiful and sunny and so heavenly with the likes of Rihanna. Alessandra Ambrosio, Sophie Turner and Kendall/Kylie Jenner so it is not surprising that fashion brands like Revolve are getting involved. They have 1.2M on Instagram and it is light, bright and professional. I wanna gooooo!

The little things 📷: @evoake

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GLASTONBURY – The ONE

Glastonbury has been an absolute beast – in a good way. It is now so big that fans will argue over the line up (which is like the holy grail of marketing – if people CARE that much)! The Eaves family have kept it down to earth and from all the amazing experiences, it is truly one of the only festivals on my bucket list. It doesn’t seem to matter if it is raining and turned into a mudslide or if BREXIT has just happened on the outside, everyone seems to have an absolute blast. Their 230k Instagram followers will enjoy their distinctive flags for daytime and neon lights and fireworks in the evening.

 

2 days #Glastonbury2017

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Claire Etchell NakedPRGirl Festivals Instagram

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“Claire was my PR and Marketing Manager for four years at Donna Ida so we worked closely together to build a marketing strategy for the Ultimate Denim Destination. Claire’s PR experience led to an increase in press coverage 30% year-on-year with a focus on luxury titles and targeting key editors"

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Claire was very well liked by the press and they felt very happy and comfortable with her, so much so that they were just as happy going to Claire as they were coming to me. We developed a press strategy of one-to-one appointments and special evening press dinners to encourage exclusivity with exceptional results.

She worked closely with our in-house creative team to build the brand and my personal profile within the fashion and business sectors, managing photo shoots and Look Books. Claire is loyal, entrepreneurial and strategic so when presented with a challenge she sees it as an opportunity.

DONNA IDA THORNTON, www.donnaida.com